Cultural Context (ANSO2060)

In Hofstede’s framework the masculinity-femininity dimension captures______.

• 1. Gender equity in the workplace

• 1. The number of males vs. females  in the society

• 1. The extent to which society is focused on achievement and success as opposed to developing and maintaining caring and nurturing relationships.

• 1. The number of men vs. women to become senior executives.

In low context societies, the meaning of individual behavior and speech changes depending on the situation or context.

• True

• False

As a marketing research consultant, you have been asked to analyze the culture of a variety of countries your client is interested in entering. What analytical framework would NOT be useful to you in conducting this assignment?

• Hall's Contexts

• 1. Hofstede’s Framework

• 1. Porter’s Diamond Model

In a collectivist society, individuals ________.

• Value competition and achievement

• Define their self-image in terms of "I"

• Take care of themselves and their direct family only

• Belong to 'in groups' that take care of them in exchange for loyalty

Which of the following is a characteristic of a society with high uncertainty avoidance?

• Willingness and openness to changes

• Preference for competition and achievement

• Emphasis on quality of life and caring for others

• Belief in controlling the future and avoiding unpredictable situations

According to Hofstede, a society with a short-term orientation places greater emphasis on_____.

• Perseverance and thrift

• Fulfilling social obligations and preserving tradition

• Competition and success

• Quality of life and caring for others

Which of the following countries is likely to have a collectivist culture?

• United States

• Germany

• South Korea

• Australia

Masculine cultures typically emphasize______.

• Caring for others and quality of life

• Respect for tradition and fulfillment of social obligations

• Competition, achievement, and success

• Collaboration, consensus, and cooperation

Long-term orientation in cultures is associated with_______.

• Valuing perseverance and thrift

• Preference for short-term gains and immediate gratification

• Emphasis on competition and individual achievement

• Focus on quality of life and caring for others

Which country is likely to exhibit a masculine cultural orientation based on Hofstede's?

• Ireland

• Netherlands

• Japan

• Sweden