Rhetorical Appeals in Ads
Authored by Loren Vandivere
English
7th Grade
CCSS covered
Used 14+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of Aristotle's rhetorical appeals is MOST being used in this ad?
ethos
pathos
logos
Answer explanation
I guess if Nicki Minaj endorses a Bluetooth speaker, it's supposed to make me want to get that speaker. However, I only listen to Tuvan throat singing on a gramophone, so that ethos won't work on me.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of Aristotle's rhetorical appeals is MOST being used in this ad?
ethos
pathos
logos
Answer explanation
The thought of dying babies makes most people sad, and this ad is taking advantage of that fact. This is pathos.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of Aristotle's rhetorical appeals is MOST being used in this ad?
ethos
pathos
logos
Answer explanation
This ad is using the logic of numbers to convince you that Cheerios will lower your cholesterol. They didn't say anything about pouring heavy cream over your Cheerios and having a big side of bacon, so you do you and know that this ad is using logos.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of Aristotle's rhetorical appeals is MOST being used in this ad?
ethos
pathos
logos
Answer explanation
PETA is trying to shock you into seeing how bad eating meat is. I mean, I guess it's shocking if you've never seen a toddler smoking a cigar before. Anyway, this ad is using pathos by engaging your emotional response to seeing a toddler smoking a cigar.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of Aristotle's rhetorical appeals is MOST being used in this ad?
ethos
pathos
logos
Answer explanation
Surely if a pro basketball player likes these energy bars, then I should finally be able to dunk if I eat them too, right? You can trust him. That's ethos.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of Aristotle's rhetorical appeals is MOST being used in this ad?
ethos
pathos
logos
Answer explanation
Coke wants you to associate it with happiness. Happiness is what humans call an "emotion." Ethos will not work on robots.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of Aristotle's rhetorical appeals is MOST being used in this ad?
ethos
pathos
logos
Answer explanation
The story this ad tells made me feel emotions. That's pathos.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
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