Rhetorical Appeals in Ads

Which of Aristotle's rhetorical appeals is MOST being used in this ad?

• ethos

• pathos

• logos

Answer explanation

I guess if Nicki Minaj endorses a Bluetooth speaker, it's supposed to make me want to get that speaker. However, I only listen to Tuvan throat singing on a gramophone, so that ethos won't work on me.

Which of Aristotle's rhetorical appeals is MOST being used in this ad?

• ethos

• pathos

• logos

Answer explanation

The thought of dying babies makes most people sad, and this ad is taking advantage of that fact. This is pathos.

Which of Aristotle's rhetorical appeals is MOST being used in this ad?

• ethos

• pathos

• logos

Answer explanation

This ad is using the logic of numbers to convince you that Cheerios will lower your cholesterol. They didn't say anything about pouring heavy cream over your Cheerios and having a big side of bacon, so you do you and know that this ad is using logos.

Which of Aristotle's rhetorical appeals is MOST being used in this ad?

• ethos

• pathos

• logos

Answer explanation

PETA is trying to shock you into seeing how bad eating meat is. I mean, I guess it's shocking if you've never seen a toddler smoking a cigar before. Anyway, this ad is using pathos by engaging your emotional response to seeing a toddler smoking a cigar.

Which of Aristotle's rhetorical appeals is MOST being used in this ad?

• ethos

• pathos

• logos

Answer explanation

Surely if a pro basketball player likes these energy bars, then I should finally be able to dunk if I eat them too, right? You can trust him. That's ethos.

Which of Aristotle's rhetorical appeals is MOST being used in this ad?

• ethos

• pathos

• logos

Answer explanation

Coke wants you to associate it with happiness. Happiness is what humans call an "emotion." Ethos will not work on robots.

Which of Aristotle's rhetorical appeals is MOST being used in this ad?

• ethos

• pathos

• logos

Answer explanation

The story this ad tells made me feel emotions. That's pathos.

Which of Aristotle's rhetorical appeals is MOST being used in this ad?

(That's Megan Thee Stallion, by the way.)

• ethos

• pathos

• logos

Answer explanation

If Megan Thee Stallion likes Hot Cheetos, than I want some Hot Cheetos. That's ethos for you.