CORPORATE COMMUNICATION

What is the primary focus of internal communication in an organization?

• Conveying company goals to stakeholders

• Communicating with customers

• Enhancing employee engagement and satisfaction

Which of the following is an example of informal communication?

• Unofficial, spontaneous communication in everyday interactions

• Spoken or written words

• Official memos

Why is crisis communication important for organizations?

• To create a positive corporate image

• To maintain trust during crises through quick and transparent communication

• To increase employee engagement

What is a key role of leaders in corporate communication?

• Monitoring compliance and legal considerations

• Handling crisis communication

• Focusing on digital channels for communication

• Setting the communication tone and inspiring others

Which of the following is an example of non-verbal communication?

• Emails

• Memos

• Body language

• Newsletters

What is the primary characteristic of formal corporate communication?

• Spontaneous

• Structured
  

• Flexible

Which channel of formal communication is commonly used for distributing official electronic messages?

• Watercooler Conversations

• Instant Messaging

• Memoranda (Memos)

• Social Media

In formal corporate communication, what is the typical flow of information within the organizational hierarchy?

• 
  Bottom-Up Flow
  

• Top-Down Flow
  

• 
  Horizontal Flow
  

• 
  Bidirectional Flow

What is a characteristic of informal corporate communication?

• Structured Tone

• Official Language

• Documented Information

• Spontaneous

Which channel of informal communication fosters spontaneous communication around common areas?

• Social Media

• Gossip or Rumor Mill

• Watercooler Conversations