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Krispy Kreme Doughnuts

Authored by Erika Ramirez

Business

8th Grade

Used 1+ times

Krispy Kreme Doughnuts
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When did Krispy Kreme open their first store in New York City?

1996

2004

2000

1999

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the brand elements that separates Krispy Kreme from their competition?

Unique packaging

Online ordering

Doughnut Theater

Frozen doughnuts

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the reason behind Krispy Kreme's decreased earnings and stock price crash in 2004?

Over-expansion

Low demand for doughnuts

Health-conscious consumers

Accounting scandal

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who bought Krispy Kreme in 2016?

Starbucks

JAB

McDonald's

Dunkin' Donuts

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the 'Hot Krispy Kreme Original Glazed Now' sign indicate?

Closed for the day

Discounted doughnuts

Upcoming promotions

Freshly made doughnuts

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the selling price of Krispy Kreme when it was bought by JAB?

$10 per share

$25 per share

$15 per share

$20 per share

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the reasons for Krispy Kreme's recovery after their downfall?

Selling products in supermarkets

Smarter expansion in new markets

Decreased quality of doughnuts

Expansion in the same market

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