Krispy Kreme Doughnuts

When did Krispy Kreme open their first store in New York City?

• 1996

• 2004

• 2000

• 1999

What is one of the brand elements that separates Krispy Kreme from their competition?

• Unique packaging

• Online ordering

• Doughnut Theater

• Frozen doughnuts

What was the reason behind Krispy Kreme's decreased earnings and stock price crash in 2004?

• Over-expansion

• Low demand for doughnuts

• Health-conscious consumers

• Accounting scandal

Who bought Krispy Kreme in 2016?

• Starbucks

• JAB

• McDonald's

• Dunkin' Donuts

What does the 'Hot Krispy Kreme Original Glazed Now' sign indicate?

• Closed for the day

• Discounted doughnuts

• Upcoming promotions

• Freshly made doughnuts

What was the selling price of Krispy Kreme when it was bought by JAB?

• $10 per share

• $25 per share

• $15 per share

• $20 per share

What is one of the reasons for Krispy Kreme's recovery after their downfall?

• Selling products in supermarkets

• Smarter expansion in new markets

• Decreased quality of doughnuts

• Expansion in the same market

What is the main reason for Krispy Kreme's initial success in the stock market?

• Unique taste of doughnuts

• Aggressive accounting methods

• Health-conscious consumers

• Smart expansion strategy

What is the significance of 'Doughnut Theater' in Krispy Kreme's business model?

• It provides entertainment for customers

• It showcases the process of making doughnuts

• It provides free samples to customers

• It offers discounts on doughnuts

What is the current number of Krispy Kreme locations in the United States?

• 200

• 250

• 300

• 350