Media Trends

Which of the following best describes the impact of digital transformation on media?

• Decreased access to media content

• A shift towards traditional broadcasting methods

• Increased use of analog technology in media production

• Shift towards digital and online platforms for media production and consumption

What does media convergence refer to?

• The separation of media platforms

• The blending of media forms and platforms

• Decreased user interaction with media

• The focus on traditional media only

What is a hybrid genre?

• A genre that sticks to traditional rules and formats

• The combination of elements from different genres to create new forms

• A genre that does not allow for innovation

• The exclusion of certain narratives and styles

How has technology impacted media accessibility and inclusivity?

• By limiting access to content for individuals with disabilities

• By increasing barriers to media creation and consumption

• By lowering barriers for individuals with disabilities to create, access, and enjoy media

• By reducing the quality of media content available

One way media genres and styles have evolved due to technological advancements is through ________ innovation, such as the use of CGI (computer-generated imagery) and advanced animation techniques, which have led to new styles in media production.

What ethical issue is raised by the rise of deepfake technology?

• The enhancement of content authenticity

• The ethical use of technology and the importance of verifying content authenticity

• The simplification of content creation

• The encouragement of traditional media formats

What is a significant environmental concern related to digital media?

• The reduction of electronic waste

• The minimal energy use of data centers

• The environmental consequences of media choices and the importance of sustainability

• The increased use of analog technologies

_____________ represents a trend in media use by allowing increased user interaction with media content through technologies like virtual reality (VR), augmented reality (AR), and interactive web platforms.

Match the following

• Digital Transformation

• The shift from physical to digital formats, influencing how media is produced, shared, and consumed globally.

• Environmental Impact of Digital Media

• The ethical challenge associated with the creation and dissemination of manipulated media content that questions the trustworthiness of digital content.

• Deepfake Technology and Ethics

• The environmental concern related to the production, distribution, and consumption of digital media, emphasizing the need for green practices.

• Media Convergence

• The process by which media platforms become integrated, leading to new forms of content that blend traditional distinctions.

Organize these options into the right categories

Groups:

(a) Digital Transformations

,

(b) Genres and Styles

,

(c) Impact of Technology

,

(d) Ethical and Societal Considerations

• The rise of platforms that allow for direct audience interaction, such as VR and AR

• The shift towards using online platforms for distributing films and series

• The use of analytics and data to understand audience preferences

• The inclusion of diverse cultures and identities in media content

• The consideration of energy consumption and electronic waste produced by media consumption

• The creation of content that blends elements from both drama and comedy

• The development of storytelling that uses techniques like non-linear narratives

• The critical examination of media's role in spreading misinformation