Test A

A marketing team went to a conference to learn about social media marketing. Now they are creating a plan for social media positioning. What must they understand as they work on this plan?

• The revenue that the company had in the previous year.

• The total number of customers that the company currently has.

• The total cost for implementing the social media plan.

• The value that the company offers its customers.

Sue is leading her team in their annual risk analysis of their social media strategies. Which of the following will she have the team do first?

• Manage and mitigate risks

• Assess and evaluate risks

• Identify threats and weaknesses

• Monitor threats and revise strategies

Which one of the following is a standard model for exchanging data on the web?

• Ajax

• OWL

• XML

• RDF

Carol likes to look through Instagram at night. She finds the videos funny and likes to look at friend's pictures. She follows a few influencers but never purchases any of the products being reviewed. What type of social media consumer is Carol?

• Contributor

• Lurker

• Sharer

• Participant

The marketing department wants to increase the use of social media for advertising for next year. It will require a big increase in the budget. As they plan for the presentation to the leadership team, what step should they take?

• Go offsite and have a three-day teambuilding session to energize everyone.

• Reflect on how the company improved customer satisfaction last month.

• Research how current social media trends are affecting new sales in their industry.

• Facilitate a photo session for all current products and services.

Mary is leading her team in a review of the company's social media strategies. This two-day event may result in modifications to the tactics used in campaigns. What is the purpose of this event?

• Social media metrics

• Social media advertising

• Social media campaigns

• Social media optimization

While performing a social media audit you discover there are two social media sites with little or no activity. What is the best way to proceed?

• Develop a good profile placeholder for these sites.

• Ignore these pages and devote your time to other sites.

• Spend considerable time getting these two sites up to par.

• Delete your profile from these sites altogether.

Which of the following would you do first when planning a social media strategy?

• Set goals.

• Listen and analyze.

• Identify the target audience.

• Define strategies.

Mary is very concerned that upper management doesn't support her team's social media risk management strategy. Why is Mary justified in her concern?

• The weakest link in any risk management strategy is people.

• Their lack of support might result in denial of time off requests.

• Annual pay increases for the team may be denied due to their lack of support.

• The lack of support may reflect too much anger towards her team.

Sarah makes custom wood boxes and sells them online. She wants to increase sales by promoting her products using images with a link to her site on social media in the least expensive way. Which social media platform would work best for her?

• Snapchat

• YouTube

• Pinterest

• Twitter