brand 1

A Brand exists in the _ of a customer

How strong of a presence a brand has in the minds of people is called _ _

When mentioned the category of Agarbatti,

the only name that I can recall is Cycle Agarbatti.

This is an example of _ recall

• Zero

• Normal

• Top of Mind

• Dominant

When I was planning to buy a car,

I recalled "Volkswagen" as the first name in the brands I listed to consider.

This is an example of _ recall

• Zero

• Normal

• Top of Mind

• Dominant

Brand _ is what the company wishes for the people

to associate (think, feel, etc. ) about the brand

Brand _ is what the people actually associate with the brand

If you try to sell to _,

you will effectively be selling to No one

Which "C" to be considered while deciding Target Market

due you consider the PESTLE factors?

• Customer

• Company

• Context

• Competitor

Red Bull is a/an _ competitor of Tea

The brand Apple reminds me of Steve Jobs.

So Steve Jobs is a _ Association of Apple.