Week 3 Customer Insights & Consumer Buying Behaviour

What is the purpose of Assessing Information Needs in a Marketing Information System?

• To analyze the profitability of marketing campaigns

• To determine what's needed for making marketing decisions

• To evaluate the effectiveness of marketing strategies

• To gather customer feedback on products and services

Which of the following is NOT a source of internal data for developing marketing information?

• Guest History Information

• Company Records

• Guest Comment Cards

• Automated Systems

What are the two main types of stimuli that influence buyer behavior?

• Environmental and Psychological

• Marketing and Emotional

• Marketing and

  Other stimuli

• Social and Economic

What are the two elements within the 'Buyers black box' in the model?

• Buyer characteristics and Buyer decision process

• Buyer personality and Buyer motivation

• Buyer needs and Buyer preferences

• Buyer expectations and Buyer satisfaction

What is the first step in the Buyer Decision Process according to the diagram?

• Information search

• Need recognition

• Evaluation of alternatives

• Purchase decision

Which step in the Buyer Decision Process immediately follows the 'Evaluation of alternatives'?

• Need recognition

• Information search

• Purchase decision

• Postpurchase behaviour

What is the final step in the Buyer Decision Process?

• Evaluation of alternatives

• Information search

• Purchase decision

• Postpurchase behaviour

Which of the following hotel groups did your tutor Leona come across in her recent trip to France?

• Hilton Hotel

• Easy Hotel

• Best Western

• Club Med