Design Thinking

The "How might we" statements are mainly to

• Set a design thinking project goal

• To challenge status quo of the customer situation

• To set a marketing campaign that will attract the customer's attention

• Inspire the design thinking team to think beyond the ordinary solutions

The Empathize phase deals with 

• Fine tune products or services till they are no more bugs in them

• Get in the shoes of the customers and understand the situation from their perspective

• Prototype a concept and check if it stands the test of the market

• All of the above

_______ are a great way either to define initial assumptions about user behavior and needs (which are later validated) or to document the collected insights from observations and in-depth interviews

• Personas

• Metrics

• Gains

• Pains

Emotional Journey Mapping involves

• Visualisation of positive emotions related to an experience

• Visualisation of negative emotions related to an experience

• Visualisation of positive and negative emotions related to an experience

• All of the above

Which of the subsequent traits represents a fundamental aspect of design thinking?

• Concentrating on the designer's requirements

• Adhering to a sequential, linear procedure

• Engaging in an iterative and cyclical approach

• Prioritizing quantitative data over qualitative data

Why is addressing conflict of interest crucial in the design thinking process?

• It speeds up the design process by avoiding in-depth analysis

• It helps eliminate all disagreements and challenges among team members.

• It guarantees that the provider's perspective always takes precedence

• It ensures a balanced solution that benefits all stakeholders

Three levels of empathy include

• Rational, Sympathy and Apathy

• Physical, Cognitive and Emotional

• Irrational, Sympathy and Apathy

• All of the above

Design thinking is often also called .......

• Intellectual property

• Human Centred design

• Ecological sustainability

• Patenting design

The ___________process and discussion with the design team also reveal any discrepancies about the real and assumed behaviors of customers/users

• Capping

• Tapping

• Mapping

• None of the above

______ means that the (potential) customer is observed during his activities (e.g. the use of a product/service but also during his daily work/service on site), so that the observer can "empathize" with the role of the customer and the situation and thus better understand it

• Testing Design

• Empathetic Design

• Ideate Design

• All of the above