Test C

Arturo has been asked to create benchmarks for the company's social media use. How can he calculate the social media reach?

• Add up the number of followers you have and how many times they repost your content.

• Add up the number of followers you have on each social media site.

• Add up how many likes your posts receive and subtract the negative sentiments.

• Add up the number of comments on ten posts per social media site

Moe has been asked to draft strategies to improve how the company is ranked on search engine results. Moe is looking first at how social media can have an impact. Which of the following would be an easy but effective strategy to implement?

• Increase the number of influencers that the company leverages.

• Use videos and images on at least 50 percent of all posts.

• Include links to the company's website on all posts.

• Eliminate the use of hash tags and keywords on posts.

Sue is planning her first social media campaign for her sewing business. She knows who her target audience is and intends to use influencers. How should she choose the social media platforms to use?

• Select platforms that her target audience is active on.

• Select platforms that are primarily used for photo sharing.

• Select platforms geared toward professionals.

• Select platforms that are geared toward the younger generation.

As president of a small company that is growing quickly, Chloe realizes that employees are confused as to who does what. She decides to create a chart that shows layers of management and who employees report to. What is she planning to create?

• Organizational business goals and objectives

• Organizational hybrid structure

• Organizational mission statement

• Organizational structure and arrangement

Gail is frustrated with the results of her last two social media campaigns. She feels that the engagement is too low. How can she improve her campaigns?

• Use longer text on her posts along with a call to action.

• Use quality images and short videos on the posts along with a call to action.

• Post the same ad every time so that the audience remembers who the company is.

• Eliminate the use of metrics in her review because they are misleading.

Which of the following will realize the largest impact from social media?

• An oil company that caused a significant oil spill.

• A Broadway show with a bad review.

• A circus performance troupe that travels the country.

• A local fitness center promoting an annual marathon.

Which social media job role will be the most heavily involved in metrics?

• Analyst

• Community manager

• Marketer

• Podcaster

Liza is the owner of a small hair and spa salon. She has used social media to market her business for the last three years. She now wants to tailor service promotions to different segments of her audience. What will best help her understand the audience better?

• Create several personas.

• Offer promotional specials.

• Create demographic graphs.

• Ask clients at the salon.

You are dismayed that there is little or no conversation around your postings on social media sites amongst your consumers. What can be the reason behind it?

• The content is boring or not important to the audience.

• The social media site is not working correctly so you lost all your followers.

• No one is following the tweets and they cannot see the messages.

• No one has 'friended' you on any of the social media sites.

Sam owns a landscape development company. Most of his clients hire him to upgrade their yards. These clients are normally young, married and have moderate incomes. What social media platform would be best to promote his latest landscaping projects on to gain new customers?

• A professional networking site, such as LinkedIn

• A social networking site, such as Facebook.

• A microblogging site, such as Twitter

• A photo sharing site, such as Instagram