Test C

Test C

9th - 12th Grade

55 Qs

quiz-placeholder

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Test C

Test C

Assessment

Quiz

Computers

9th - 12th Grade

Hard

Created by

M A

Used 93+ times

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55 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Arturo has been asked to create benchmarks for the company's social media use. How can he calculate the social media reach?

Add up the number of followers you have and how many times they repost your content.

Add up the number of followers you have on each social media site.

Add up how many likes your posts receive and subtract the negative sentiments.

Add up the number of comments on ten posts per social media site

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Moe has been asked to draft strategies to improve how the company is ranked on search engine results. Moe is looking first at how social media can have an impact. Which of the following would be an easy but effective strategy to implement?

Increase the number of influencers that the company leverages.

Use videos and images on at least 50 percent of all posts.

Include links to the company's website on all posts.

Eliminate the use of hash tags and keywords on posts.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sue is planning her first social media campaign for her sewing business. She knows who her target audience is and intends to use influencers. How should she choose the social media platforms to use?

Select platforms that her target audience is active on.

Select platforms that are primarily used for photo sharing.

Select platforms geared toward professionals.

Select platforms that are geared toward the younger generation.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

As president of a small company that is growing quickly, Chloe realizes that employees are confused as to who does what. She decides to create a chart that shows layers of management and who employees report to. What is she planning to create?

Organizational business goals and objectives

Organizational hybrid structure

Organizational mission statement

Organizational structure and arrangement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Gail is frustrated with the results of her last two social media campaigns. She feels that the engagement is too low. How can she improve her campaigns?

Use longer text on her posts along with a call to action.

Use quality images and short videos on the posts along with a call to action.

Post the same ad every time so that the audience remembers who the company is.

Eliminate the use of metrics in her review because they are misleading.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following will realize the largest impact from social media?

An oil company that caused a significant oil spill.

A Broadway show with a bad review.

A circus performance troupe that travels the country.

A local fitness center promoting an annual marathon.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which social media job role will be the most heavily involved in metrics?

Analyst

Community manager

Marketer

Podcaster

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