Advertising and Comparison Shopping

Advertising and Comparison Shopping

5th Grade

10 Qs

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Advertising and Comparison Shopping

Advertising and Comparison Shopping

Assessment

Quiz

Financial Education

5th Grade

Medium

Created by

Jessa Intano

Used 2+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a primary purpose of advertising?

to inform

to persuade

to remind

to serve

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A _____ is a brief, attention-getting phrase related in some way to the company’s products. 

slogan

jingle

poster

logo

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following refers to comparing two products and pointing out that one is better than the other?

A. Celebrity Appeal

B. Bandwagon Appeal

C. Quality Comparison

D. Authority Endorsement

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which refers to an image used by companies to help consumers recognize and remember their company whenever they see it?

Jingle

Slogan

Poster

Logo

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertising influence the decisions consumers make

true

false

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Television ads influence spending decisions by:

using special music

using pretty pictures

making me think I need the item

all of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A spending need is ___________________.

something that looks good to me

something that I need to exist

something my friend has

the first thing I see in the store

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