Advertising and Comparison Shopping

Which of the following is not a primary purpose of advertising?

• to inform

• to persuade

• to remind

• to serve

A _____ is a brief, attention-getting phrase related in some way to the company’s products. 

• slogan

• jingle

• poster

• logo

Which of the following refers to comparing two products and pointing out that one is better than the other?

• A. Celebrity Appeal

• B. Bandwagon Appeal

• C. Quality Comparison

• D. Authority Endorsement

Which refers to an image used by companies to help consumers recognize and remember their company whenever they see it?

• Jingle

• Slogan

• Poster

• Logo

Advertising influence the decisions consumers make

• true

• false

Television ads influence spending decisions by:

• using special music

• using pretty pictures

• making me think I need the item

• all of the above

A spending need is ___________________.

• something that looks good to me

• something that I need to exist

• something my friend has

• the first thing I see in the store

The best spending choice is:

• always shop at brand-name stores

• buy the same thing my friends buy

• compare my choices before I buy

• always borrow from friends

Wise shoppers take time to compare two or three alternatives before spending money.

• true

• false

My needs should take priority over my wants when shopping.

• true

• false