Distribution Mgt Module 4 & 5

Which of the following best defines a distribution channel?

• A network of suppliers and manufacturers
• A path through which goods and services move from producers to consumers
• A system of advertising and promotions
• A group of competitors in the same industry

Why do businesses need distribution channels?

• To reduce production costs
• To increase brand visibility
• To streamline internal operations
• To bridge the gap between producers and consumers

Which of the following is NOT a function of distribution channels?

• Warehousing and storage
• Order processing and fulfilment
• Market research and analysis
• Transportation and logistics

In a distribution channel, what is the role of intermediaries?

• To provide financial support to the producers
• To facilitate communication between producers and consumers
• To negotiate pricing on behalf of consumers
• To link producers with end-users and ensure products reach the target market

Direct distribution refers to:

• Selling products directly to end consumers without intermediaries
• Distributing products through multiple intermediaries
• Restricting the distribution of products to a single channel
• Using only one mode of transportation for product delivery

Which type of distribution channel involves the use of both intermediaries and direct selling?

• Multi-channel distribution
• Dual distribution
• Exclusive distribution
• Intensive distribution

What is the main advantage of using online distribution channels?

• Lower shipping costs
• Increased control over the distribution process
• Ability to reach a global audience
• Direct interaction with customers

Which of the following is an example of a distribution channel for perishable goods?

• Online retail platforms
• Wholesale markets
• Warehousing facilities
• Transportation companies

Which of the following is a disadvantage of using intermediaries in the distribution process?

• Increased market coverage
• Reduced control over the product
• Lower distribution costs
• Faster order processing

What is the primary purpose of a distribution channel in marketing?

• To maximize production efficiency
• To minimize product diversification
• To create place utility for consumers
• To maintain competitive pricing