R093 Branding and Identity Quiz

What is branding?

• What other people think about you

• A way of looking at marketing

• A way of looking at design

• A way of choosing colors

What is visual identity?

• A way of looking at marketing

• What other people think about you

• A way of choosing colors

• A way of looking at design

What are the main components of visual identity?

• Logo, color, typography, and shape

• Logo, color, typography, and images

• Logo, color, font, and images

• Logo, shape, typography, and images

What is the purpose of a logo?

• To create a sense of unity

• To choose colors for the brand

• To define the brand's personality

• To identify the brand

How can color define a brand?

• By using only one color

• By choosing random colors

• By creating a sense of unity

• By avoiding neutrals

What is the purpose of using neutrals in a color palette?

• To overwhelm the design

• To keep the design looking simple

• To make the brand look outdated

• To detract from the message

How many fonts do most brands choose for basic, everyday use?

• 2

• 4

• 1

• 3

What should beginners avoid when choosing images for their brand?

• Images that lack context

• Images that feel generic

• Images that feature authentic people

• Images with a subtle through-line

What is the purpose of visual identity?

• To remove guesswork from design

• To create inconsistent works

• To confuse viewers

• To use random colors, fonts, and images

What is the main purpose of a style guide for a brand?

• To confuse viewers

• To create a sense of disunity

• To keep the brand looking inconsistent

• To keep the brand looking consistent