Brand 4

[Hint: Influence, Persuasion, Robert Cialdini, 6 Principles]

This puzzle is a word search puzzle with 6 hidden words

and a hidden message in it.

Step 1: First find all the 6 words using the hint
Words can go in any direction and share letters as well as cross over each other.

Step2: (Once you find all the words)

Copy the unused letters starting in the top left corner into the blanks

to reveal the hidden message.

Appukuttan's & Co. is a grocery retail store which promises its customers of

grocery at the most affordable price.

Appkuttan 's & Co. follows a ____ pricing strategy

The location of a store and the distance that consumers must travel to shop

are basic criteria in their store choice decisions.

These come under the _ criteria of a retailer's brand image

Indra Nooyi headed reclassification of Pepsi products into three categories;

Which category does Pepsi and Lays come under?

• Fun for you
• Good for You

• Better for you

• Not for you

Dhakshayani biscuits has decided to continue

producing the (slow market growth) original Dhakshayani Original flavor biscuit

even though they realize their top performers are the other variants.

They have thus also decided not to focus marketing efforts on the Original variant.

Dhakshayani Original is a __ brand

Punyalan Agarbathi is the first and most famous products of Punyalan & Co.

Most of the revenue comes from Punyalan Agarbathi

Punyalan Agarbathi is thus Punyalan & Co's _ product

K&K Automobiles has introduced to its K&K BigBus Brand its new offering

K&K ParakkumThalika targeting the price-conscious buyer

Here, K&K ParakkumThalika is a _ brand of K&K BigBus
and K&K BigBus is the _ brand of K&K ParakkumThalika

A brand introduced by a company to shield its hero product is a _ brand

If every human being was free from all types of insecurities,

then _ would only serve the purpose of identification and distinction of an offering