Unit 3 Chapter 1 Media Literacy 1

What is the definition of media literacy according to the Media Awareness Network?

• The ability to ignore the motives and values behind media productions

• The ability to analyze the messages that inform, entertain and sell to us every day

• The ability to consume media content without any critical thinking

• The ability to create media content for different purposes

What is the core aspect of being 'media literate'?

• Believing that media messages do not influence behaviors, beliefs, attitudes, and values

• Believing that people view the same piece of content in the same way

• Understanding that media messages are constructed differently for different media

• Understanding that media messages are always unbiased

What is the purpose of a fairness cream commercial according to the text?

• To educate the audience about the ingredients of the cream

• To promote a different brand of cream

• To sell the product

• To increase the confidence of the audience

What is the role of studying media according to the text?

• To promote media content without any analysis

• To create biased media messages

• To ignore the influence of media in society

• To understand how media works

What are the key questions involved in studying individual media texts according to the text?

• Why were they made? Who were they made for? What is the genre of the media text? What were the rules followed while marking them?

• Who watched them? How much money did they make? What is the genre of the media text? What is the purpose of the media text?

• What is the color of the media text? How long is the media text? Where was the media text made? When was the media text made?

• Who made them? How were they made? Why were they made? Who were they made for? What were the rules followed while marking them?

What is the ability of media literacy according to the Media Awareness Network?

• The ability to ignore the motives and values behind media productions

• The ability to consume media content without any critical thinking

• The ability to create media content for different purposes

• The ability to sift through and analyze the messages that inform, entertain and sell to us every day

What is the instinct of being 'media literate' according to the text?

• To question what lies behind media productions

• To blindly accept media messages without any analysis

• To ignore the motives and values behind media productions

• To promote biased media messages

What is the purpose of breaking news according to the text?

• To provide urgent information to the audience

• To keep the audience hooked to the TV set

• To educate the audience about current events

• To promote a different TV show

What do media messages influence according to the text?

• The taste of food

• The temperature of the environment

• The color of the sky

• Behaviors, beliefs, attitudes, and values

What is the study of media according to the text?

• The detailed analysis of the weather patterns

• The detailed analysis of the images, sounds, and the text that we experience via the media

• The detailed analysis of the human body

• The detailed analysis of the animal kingdom