(1) Influencer Marketing

People that have established credibility in a certain area and share with audiences over social media.

• Liking

• Authority

• Influencer

• Consumer Behavior

• Target Market

The factors that influence a person's purchasing decisions.

• Liking

• Authority

• Influencer

• Consumer Behavior

• Target Market

People from similar demographics are far more effective at persuading consumers than those they believe are vastly different.

• Liking

• Authority

• Influencer

• Consumer Behavior

• Target Market

People are more likely to listen to an "expert" than someone who is not familiar with the topic.

• Liking

• Authority

• Influencer

• Consumer Behavior

• Target Market

A group of people that are most likely to buy your product.

• Liking

• Authority

• Influencer

• Consumer Behavior

• Target Market

An influencer with over 1 million followers.

• Celebrity Influencer

• Macro Influencer

• Micro Influencer

• Everyday Influencer

An influencer like peers, friends, or family.

• Celebrity Influencer

• Macro Influencer

• Micro Influencer

• Everyday Influencer

What are the benefits of using social media to promote a product vs traditional media like television? (Select ALL that apply)

• Greater Reach

• More control over the message

• Cheaper

• Bigger Celebrities

The actions of an influencer are attached to the brand they represent.

• True

• False

What is the key to growing a following on social media?

• Giving away free products.

• Having credibility.

• Gas lighting people.

• Creating provocative posts.