Marketing Review

The marketing function that involves determining the best ways for customers to locate, obtain, and use an organization’s products and services is called

• survey

• observation

• secondary research

• experiment

This type of marketing research study gathers information from people using a carefully planned set of questions.

• survey

• observation

• secondary research

• experiment

Which of the following is a direct channel of distribution?

• Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.

• Custom Clothiers produces men’s suits, which are sold to customers at department stores all around the country.

• Wally builds ten birdhouses and sells them to Taylor at a flea market; Taylor then sells the birdhouses to her neighbors at a yard sale the following weekend.

• Smoothy Silk ice cream is manufactured at its Minnesota factory and shipped to a grocery store in your town.

Additions and improvements to a basic product are called___________.

Personal selling is usually done by telephone.

• True

• False

The reasons consumers decide what products and services to purchase are called buying ________.

The route a product follows and the businesses involved in moving a product from the producer to the final consumer are known as a(n) ________ of distribution.

Businesses gain efficiency by producing large numbers of products at one time.

• True

• False

Businesses gain efficiency by producing large numbers of products at one time.

• True

• False

After several new product ideas have been generated, companies will most likely

• a. produce a limited quantity of each product and test them to see which are the most popular.

• b. develop full marketing strategies for each of them.

• c. evaluate the ideas to determine which have the best opportunity to succeed.

• d. determine a production procedures for the products.