Marketing Review

Marketing Review

8th Grade

47 Qs

quiz-placeholder

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Marketing Review

Marketing Review

Assessment

Quiz

Business

8th Grade

Medium

Created by

Jennifer Fier

Used 9+ times

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47 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The marketing function that involves determining the best ways for customers to locate, obtain, and use an organization’s products and services is called

survey

observation

secondary research

experiment

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This type of marketing research study gathers information from people using a carefully planned set of questions.

survey

observation

secondary research

experiment

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is a direct channel of distribution?

Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.

Custom Clothiers produces men’s suits, which are sold to customers at department stores all around the country.

Wally builds ten birdhouses and sells them to Taylor at a flea market; Taylor then sells the birdhouses to her neighbors at a yard sale the following weekend.

Smoothy Silk ice cream is manufactured at its Minnesota factory and shipped to a grocery store in your town.

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Additions and improvements to a basic product are called___________.

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Personal selling is usually done by telephone.

True

False

6.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The reasons consumers decide what products and services to purchase are called buying ________.

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

The route a product follows and the businesses involved in moving a product from the producer to the final consumer are known as a(n) ________ of distribution.

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