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Unit 1 Test

Authored by Marc Chiefari

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Unit 1 Test
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42 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A market includes people who share similar needs and wants, and can purchase a company’s products.

True
False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To develop a clear picture of their target market, businesses create a customer profile.

True
False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The “buy one get one free” strategy is an example of distribution.

True
False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Time utility involves having a product available at a certain time of year or day.

True
False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Selling exercise equipment through catalogs mailed to athletes is an example of place utility.

True
False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing plan is a formal written document which directs activities for a specific period of time.

True
False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SWOT stands for “strengths, weaknesses, opportunities, and threats.”

True
False

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