Terms Quiz Lesson 8-10

The rallying of strong and vocal support from a large group of people at the local level

• Grassroots mobilization

• Top-down mobilization

• Public opinion

• Interest group

The sum of many individual opinions, beliefs, or attitudes about a public person or issue

• Media bias

• Margin of error

• Public opinion

• Opinion poll

The process by which people form their political values and attitudes

• Media bias

• Public opinion

• Opinion poll

• Political socialization

A method of measuring public opinion by asking questions of a random sample of people and using their answers to represent the views of the broader population

• Margin of error

• Opinion poll

• Spin

• Public opinion

A measure of the accuracy of an opinion poll, expressed as a + or -.

• Margin error

• Scientific sampling

• Random sampling

• Straw poll

A survey of voters, taken as they leave the polling place, to predict the winners on Election Day

• Straw poll

• Tracking poll

• Random sample

• Exit poll

Means of communication that reach a large audience

• Legacy media

• Mass media

• Spin

• News media

The deliberate shading of information about a person or an event in an attempt to influence how it is reported in the media

• Spin

• Sound bites

• Trial balloons

• Media bias

An idea or proposal voiced by a public official to a reporter, off the record, to test the public’s reaction; if the reaction is negative, the official can drop the idea without damaging his or her reputation

• Spin

• Sound bites

• Trial balloon

• Staged events

Real or imagined prejudice that is thought to affect what stories journalists cover and how they report those stories

• Spin

• Trial balloon

• Media bias

• Margin of error