Primary Research Methods

What is one of the advantages of focus groups?

• Participants can't influence each other's answers

• It's easy to assemble a group of people together

• Data is easy to analyze by a computer

• Respondents are able to build on each other's answers

What is a disadvantage of conducting interviews?

• Interviews do not allow for personal contact

• Interviews take a long time to gather information from a wide range of people

• Interviews are cost-effective for gathering large amounts of data

• Data gathered is typically quantitative

Which method is mentioned as being good for gathering information from a large group in a relatively short space of time?

• Focus groups

• Interviews

• Online surveys

• Questionnaires

What is a disadvantage of questionnaires?

• They provide too much data to analyze

• They ensure high response rates

• Poorly worded questions can introduce bias

• All respondents answer different questions

Which of the following is an advantage of online surveys?

• They can be shared publicly on social media for many responses

• They are time-consuming to complete

• They require manual data analysis

• They are expensive to distribute

What is a disadvantage of focus groups?

• Respondents cannot influence each other's answers

• They are generally less cost-effective

• Questions cannot be altered during the discussion

• Data produced is qualitative and difficult to analyze

Why might interviews provide greater honesty in responses?

• Because the interviewer can develop good personal contact

• Because they are less detailed

• Because they are conducted in large groups

• Because they are quicker than questionnaires

What is a disadvantage of online surveys?

• They allow for in-depth answers

• They are difficult to distribute

• They are only accessible to people with internet access

• They ensure responses from all demographic groups

Which method allows researchers to alter questions to fit the ongoing conversation?

• Questionnaires

• Online surveys

• Focus groups

• Interviews

What is a common disadvantage between interviews and focus groups?

• Both methods ensure high response rates

• Data from both is typically quantitative

• They are both cost-effective for large data collection

• Both methods produce data that is difficult to analyze