Display

Match the following:

• Tint

• Measurement of lightness or darkness

• Shade

• Black added to a hue

• Value

• Measurement of purity and vibrancy of a color

• Saturation

• White added to a hue

• Hue

• Refers to the location of a color on the color wheel

Short amounts of text such as headlines or subtitles.

• Display Typography

• Text Typography

Text intended to be read at length

• Display Typography

• Text Typography

Match the following

• Baseline

• Height of lowercase letters

• Cap-height

• Strokes going above the x-height

• Ascenders

• Height of capitalized letters

• x-height

• Line letters sit on

• Descenders

• Strokes going below the baseline

Match the following

• Tail

• Horizontal stroke intersecting a vertical stroke

• Stem

• Main vertical stroke of a letter

• Cross Stroke

• Horizontal letterform where at least one end does not attach to a vertical stroke

• Crossbar

• Horizontal stroke connecting two vertical strokes

• Arm

• Descending Stroke

Match the following

• Spine

• Curved line connecting the serif to a stroke

• Serif

• Curve in lowercase "n" and "m"

• Leg

• Decorative lines at the end of a stroke

• Bracket

• Main curved stroke of an "s"

• Shoulder

• Lower stroke of a "K"

Spacing between individual letters

• Kerning

• Leading

Spacing between the baseline of lines in a paragraph

• Kerning

• Leading

Match the following

• Alignment

• A setting that refers to how text is positioned between the margins.

• Left Alignment

• An arrangement of text in which the text aligns at the left margin, leaving the right margin uneven.

• Right Alignment

• An arrangement of text in which the text aligns in the middle, leaving both margins uneven.

• Centered Alignment

• An arrangement of text in which the text aligns at the right margin, leaving the left margin uneven.

• Justified Alignment

• An arrangement of text in which the text aligns evenly on both the left and right margins.

Match the following

• Beak

• Projection off a main stroke but not enough to become a serif

• Bowl

• End of stroke with a teardrop shape

• Spur

• Serif projection extending from the end-point of an uppercase "L", "T" or "E"

• Terminal

• Curved portion to enclose a counter

• Teardrop Terminal

• End of a stroke without a serif