Questions topic 3 marketing

1. What is the most important element in the design of the servo system?

• A- The product
• B- The client
• C- The service
• D- none is correct

2. Which of the following is not a pricing method?

• Cost-based methods.
• New product based methods.
• Competition-based methods.
• Demand-based methods

3. The costs in the introduction:

• remain high
• Keep going
• Are high
• Are cut (Decrease)

4. When the concept of Servuction was developed?

• 80s of the 20th century
• 90s of the 20th century
• 60s of the 20th century
• 70s of the 20th century

5. The product:

• A- It is the set of tangible and intangible attributes.
• B- It is the starting point of the commercial strategy.
• C- A and B are correct.
• D- None of the above is correct.

6. How many pricing methods are there?

• one, demand-based methods
• two, competition-based methods and demand-based methods
• three, cost-based methods, demand-based methods, and competition-based methods
• Four, cost-based methods, demand-based methods, competition-based methods and revenue-based methods.

7. The price determinants are:

• Internal factors
• External factors
• A and B are correct
• Macro-environment

8. What is the longest stage in the life cycle?

• Maturity
• Growth
• Introducction
• Decline

9. The brand strategies are:

• Single brand
• Multiple branding
• Umbrella brand
• All of the above are correct

10. Which of these is not a bundling strategy:

• differential pricing.
• all-inclusive pricing
• transport, accommodation and excursions.
• Fly and drive.