ABC Corp sends an email to a newly imported list with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key?

• Subscriber ID

• Contact ID

• Unique Random Number

• Email Address

Which of the following Marketing Cloud applications are considered when deleting contacts in Contact Builder? Choose 3.

• Social Studio

• Email Studio

• MobileConnect and MobilePush

• Journey Builder

What is required to make a Data Extension sendable?

• A Send Relationship between the Contact Key and a Data Extension Primary Key

• A Root Relationship between a Data Extension field and the Contact Key

• A Send Relationship between the Subscriber and a Data Extension field

• A Root Relationship between the Data Extension and the All Subscribers list

ABC Corp urgently wants to delete two million Contact records from Marketing Cloud. What could help to speed up the deletion process? Choose 2.

• Change the suppression period to 0 days

• Delete unnecessary sendable Data Extensions

• Add data retention policies on relevant Data Extensions

• Use the REST API to delete all records at once

What can be created in Attribute Groups within Contact Builder? Choose 2.

• Relationships

• Data Extensions

• Populations

• Attribute Groups

How long is the default suppression period for Contact deletions in Marketing Cloud?

• 30 Days

• 21 Days

• 14 Days

• 2 Days

ABC Corp deleted a Contact in Contact Builder. From which storage locations will the Contact be removed? Choose 3.

• Sendable Data Extensions

• Mobile Lists

• Non-Sendable Data Extensions

• All Subscribers

Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.

• A Contact is subscribed to any channel

• Each Subscriber is also a Contact

• A Contact is subscribed to a specific channel

• Each Contact is also a Subscriber

Which values does Contact Builder use to identify Subscribers across Email Studio and other channel applications? Choose 2.

• Contact ID

• Subscriber Key

• Contact Key

• Subscriber ID

Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.

• Population should be used for segmentation

• Populations need to be added to an Attribute Group

• No more than three Populations should be created

• Populations are used to create large subgroups of Contacts