Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.

A Contact is subscribed to any channel

Each Subscriber is also a Contact

A Contact is subscribed to a specific channel

Each Contact is also a Subscriber

Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.

Population should be used for segmentation

No more than three Populations should be created

Populations need to be added to an Attribute Group

Populations are used to create large subgroups of Contacts

ABC Corp wants to delete two million Contact records from Marketing Cloud using the REST API. Which of the following statements are correct?

Contact-level suppression status information can only be retrieved after the entire batch is processed

No more than two million Contacts can be included per batch

Contacts can be reintroduced during the suppression period

The Contact delete process supersedes other automation processes

ABC Corp sent an email to a sendable Data Extension and personalized the View Email as Web Page Link. When a subscriber opens the View Email as Web Page Link, an error message is displayed. What can be the reason for this?

The Data Extension was cleared, overwritten, or deleted

The View Email as Web Page has not been generated yet

The email used in the send has been deleted or moved to another folder

The Subscriber has unsubscribed from the Publication List associated with the email send

Which of the following SQL statements is the most efficient one?

WHERE NOT age > 18 AND age < 18

ABC Corp created a Send Log without retention policy and noticed that the storage volume increased a lot over time. How can a row based retention policy be introduced retroactively?

Edit the Send Log Data Extension in Contact Builder to add a retention policy

Create a new Send Log and set the retention policy upon creation

Use the REST API to change or add a retention policy

Edit the Send Log Data Extension in Email Studio to add a retention policy

Which of the following statements are correct regarding Send Logs? Choose 2.

Send Logs allow tracking of additional data at send time

Custom fields can be added to Send Logs

Send Logs must be programmatically Populated at send time

Standard Fields in Send Logs can be changed

ABC Corp created the following SQL Query activity to store all email opens from the last 30 days in a target Data Extension: SELECT o.EventDate, o.EmailAddress, s.SubscriberKy FROM [_Open] o JOIN [_Subscribers] s ON o.SubscriberID = s.SubscriberID WHERE o.EventDate > DATEADD(d,-30,GETDATE()). What is causing this Query to fail?

The EmailAddress is not stored in the Opens Data View

GETDATE() should be replaced with a specific date

The DATEADD() Function is not supported in Marketing Cloud

JOIN needs to be replaced with RIGHT JOIN

ABC Corp wants to create a SQL Query activity to replace all line breaks in the Description field of a Data Extension with spaces. How can this be achieved?

SELECT REPLACE(REPLACE("Description",CHAR(13)," "),CHAR(10)," ")

SELECT REPLACE("Description",CHAR(13),CHAR(10)," ")

SELECT REPLACE("Description",CHAR(13)," ")

SELECT REPLACE("Description",CHAR(10)," ")

ABC Corp uses a send log for millions of email sends per day. Which strategies allow to efficiently query the send log data?

Copy Send Log Data to an intermediary Data Extension and use this Data Extension in the SQL Query activity

Add a retention policy to the send log

Add more than 10 fields to the send log

Copy Send Log Data to an intermediary Data Extension and use the Send Log in the SQL Query activity

ABC Corp has just added a new field to a Data Extension. Which SELECT statement should be used in a SQL Query activity, to select all fields of data in this Data Extension?

SELECT field1, field2, field3 FROM DataExtension

SELECT Field* FROM DataExtension

SELECT field, field* FROM DataExtension

ABC Corp created a complex SQL Query activity which is timing out in Automation Studio. Which best practice should be followed to avoid timeouts?

Intermediate tables can be implemented to reduce complexity

SELECT * should be combined with JOINs

Multiple query activities should be used per automation step

Query Activities time out after 60 minutes

ABC Corp wants to import an encrypted CSV file from Marketing Cloud Enhanced FTP Server. Which File Transfer activity is needed to achieve this?

To decrypt the Import File in the Safehouse

To move the Import File from the Safehouse to Marketing Cloud

To decrypt the Import File on the Enhanced FTP Server

To move the Import File from the Enhanced FTP Server to the Safehouse

ABC Corp wants to randomly query 20% of all records in the sendable Data Extension for A/B testing. Which SQL Query should be used for this?

SELECT TOP 20 PERCENT SubscriberKey, Email FROM CustomerDE ORDER BY NEWID()

SELECT TOP 20 PERCENT SubscriberKey, Email FROM CustomerDE ORDER BY RANDOM

SELECT RANDOM 20 PERCENT SubscriberKey, Email FROM CustomerDE

What is the difference between a Web App and a Public App?

Only Web Apps are issued a client Secret

Only Public Apps are issued a client Secret

Only Public Apps make API requests in context of a Marketing Cloud User

Only Web Apps make API requests in context of a Marketing Cloud User

ABC Corp wants to update Contact Data stored in the Data Extension using the REST API. What is required to achieve this?

The Data Extension must be sendable

The Data Extension must be in an Attribute Group

The Data Extension must be created in Email Studio

The Data Extension must be in a Population

ABC Corp uses the Marketing Cloud SOAP API and received following error: Cannot perform 'Post' on objects of type SentEvent. What can be the root cause for this?

Only the Retrieve method can be used on the SentEvent Object

Insufficient permissions have been granted in the integration component

POST is not supported in SOAP API and the REST API should be used

The SOAP API access token has expired

What is true regarding authenticating towards the REST API and the SOAP API?

Only the SOAP API supports username and password authentication

Only the REST API supports access token

Only the REST API supports OAuth authentication

Only the SOAP API supports access token

ABC Corp has requested an OAuth access token using the REST API. How should the token be included in subsequent API calls?

Authorization: Bearer ACCESS_TOKEN

Authorization: Token ACCESS_TOKEN

Which statements are true regarding the Marketing Cloud SOAP API? Choose 2.

Uses XML in request and response body

Most SOAP calls can be synchronous or asynchronous

Uses JSON in request and response body

More than 2000 SOAP calls can be performed per minute

Which statements are true regarding the Marketing Cloud REST API? Choose 2.

Most REST calls are synchronous

Uses JSON in request and response body

Uses XML in request and response body

Requests timeout after 600 seconds

What are the advantages of SSJS compared to AMPscript? Choose 2.

Shorter learning curve for developers

How can subscriber, system, and sendable data extension attributes be referenced for content personalization using SSJS.

<ctrl:field name =attributeName />

<ctrl:var name =attributeName />

<ctrl:attribute name =attributeName />

How can attributes be referenced in AMPscript code? Choose 2.

SET @firstName = AtrributeValue("First Name")

SET @firstName = Attribute("First Name")

SET @firstName = AttributeValue[First Name]

ABC Corp created the following AMPscript code: %%[SET @var1 = 10 SET @var2 = 20 SET @var3 = 30]%% How can the three variables be summed up to evaluate to 60?

SET @total = Add(@var1, Add(@var2, @var3))

SET @total = Add(@var1, @var2) + @var3

SET @total = @var1 + @var2 + @var3

ABC Corp wants to update information in a sendable Data Extension at send time using the InsertDE() Function. The AMPscript code returns an error that a duplicate value for the primary key could not be inserted. What is the reason for this error?

The InsertDE() function comes after the system added the row as part of the email send

The InsertDE() function is not supported in email sends

Marketing Cloud makes several AMPscript calls as part of the email send

ABC Corp uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which Scripting Language can be used for this? Choose 2.

AMPscript for whole Functionality

AMPscript to create Salesforce record, SSJS for form handling

SSJS to create Salesforce record, AMPscript for form handling

How can AMPscript variables be referenced in SSJS Code?

Variable.GetValue("@variableName");

Variable.GetAttributeValue("@variableName");

AMPScript.GET("@variableName");

What is true regarding exclusion scripts? Choose 2.

If the script evaluates to True, the Subscriber is excluded from the Send

If the script evaluates to False, the Subscriber is excluded from the Send

Subscriber attributes cannot be used

How can SSJS variables be referenced for content personalization?

<ctrl:eval>variableName</ctrl:eval>

<ctrl:eval name=variableName />

<ctrl:field name=variableName />

What are advantages of AMPscript compared to SSJS? Choose 2.

Inline personalization and conditions

Shorter learning for experienced developers

What is 401 Unauthorized?

Error code indicating that the API request lacks the necessary authorization for access to the requested resource.

Error code indicating that the API request has incorrect authentication credentials.

Error code indicating that the API request is requesting an action that is not allowed.

Error code indicating that the requested resource is unavailable.

What is 403 Forbidden?

The API request is forbidden by the resource owner, typically because the API client lacks the necessary permissions

The API client has successfully authenticated but the server is unable to fulfill the request due to incorrect or insufficient permissions

The API client provided incorrect credentials during the authentication process

The API server is currently down or experiencing technical issues

ABC Corp wants to Encrypt data stored in Marketing Cloud. It is fine if unencrypted fields are visible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft. Which encryption method should be chosen?

Transparent Data Encryption (TDE)

Developer Cert practice exam #1

Authored by Jeni Hamilton

Computers

Professional Development

Used 5+ times

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53 questions

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MULTIPLE CHOICE QUESTION

2 mins • 1 pt

ABC Corp sends an email to a newly imported list with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key?

Subscriber ID

Contact ID

Unique Random Number

Email Address

MULTIPLE SELECT QUESTION

2 mins • 1 pt

Which of the following Marketing Cloud applications are considered when deleting contacts in Contact Builder? Choose 3.

Social Studio

Email Studio

MobileConnect and MobilePush

Journey Builder

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What is required to make a Data Extension sendable?

A Send Relationship between the Contact Key and a Data Extension Primary Key

A Root Relationship between a Data Extension field and the Contact Key

A Send Relationship between the Subscriber and a Data Extension field

A Root Relationship between the Data Extension and the All Subscribers list

MULTIPLE SELECT QUESTION

2 mins • 1 pt

ABC Corp urgently wants to delete two million Contact records from Marketing Cloud. What could help to speed up the deletion process? Choose 2.

Change the suppression period to 0 days

Delete unnecessary sendable Data Extensions

Add data retention policies on relevant Data Extensions

Use the REST API to delete all records at once

MULTIPLE SELECT QUESTION

2 mins • 1 pt

What can be created in Attribute Groups within Contact Builder? Choose 2.

Relationships

Data Extensions

Populations

Attribute Groups

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

How long is the default suppression period for Contact deletions in Marketing Cloud?

30 Days

21 Days

14 Days

2 Days

MULTIPLE SELECT QUESTION

2 mins • 1 pt

ABC Corp deleted a Contact in Contact Builder. From which storage locations will the Contact be removed? Choose 3.

Sendable Data Extensions

Mobile Lists

Non-Sendable Data Extensions

All Subscribers

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Developer Cert practice exam #1

ABC Corp sends an email to a newly imported list with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key?

Which of the following Marketing Cloud applications are considered when deleting contacts in Contact Builder? Choose 3.

What is required to make a Data Extension sendable?

ABC Corp urgently wants to delete two million Contact records from Marketing Cloud. What could help to speed up the deletion process? Choose 2.

What can be created in Attribute Groups within Contact Builder? Choose 2.

How long is the default suppression period for Contact deletions in Marketing Cloud?

ABC Corp deleted a Contact in Contact Builder. From which storage locations will the Contact be removed? Choose 3.

Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.

Which values does Contact Builder use to identify Subscribers across Email Studio and other channel applications? Choose 2.

Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.

Access all questions and much more by creating a free account

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