Web & Social Media Analytics

What is the specific name given to the page intended to be beginning of the user experience from a defined marketing effort?

• Exit Page

• Home Page

• Yellow Page

• Landing Page

How will knowing the preferred operating system and device of the user help you in building an engaging product landing page?

• Allows for customer segmentation (Mac owners are aesthetic-driven, Windows owners are business users)

• It doesn't help

• So we can only target 1 segment of the users

• We can focus on developing a smooth website experience for only Apple users

Select ALL TRUE statements

• Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising web usage

• A web analytics page will never be able to provide you with 100% accurate results

• The clicks a visitor makes once landed on a site, whether they follow the desired steps or not, are referred to as a click path.

1.__________ is the process of analyzing the behavior of visitors to a website.

• Web analytics

• Google analytics

• Analysis

• None of these

2.__________ collected through web analytics may include traffic sources, referring sites, page views, paths taken and conversion rates.

• Information

• Data

• File

• None of these

How can customer segmentation help in improving website user experience?

• By providing generic content and recommendations for all users

• By not considering the behavior and interests of different customer segments

• By providing personalized content and recommendations based on the specific needs and preferences of different customer segments.

• By ignoring the needs and preferences of different customer segments

What are some examples of KPIs used in e-commerce websites?

• Conversion rate, average order value, customer acquisition cost, customer lifetime value, cart abandonment rate

• Number of website visitors

• Number of social media followers

• Number of employees in the company

Your business objective is to maximize the number of sign ups through your website. Which of the following metrics would most directly help you to keep track of the performance?

• New Visits

• Bounce Rate

• Goals

• Sessions

• None of these answers

Which report would you use to determine the percent of your site traffic that has already been to your site before?

• Bounce Rate

• Referrals report

• Frequency & Recency report

• Pageviews

• New vs returning report

What does the bounce rate measure?

• Number of clicks on an ad

• Percentage of people who abandon intended purchases

• Percentage of visitors who are coming back to the website

• Number of users who left a page without interacting