ADVERTISING IN DISGUISE

What is the main idea of the article "ADVERTISING IN DISGUISE"?

• The effectiveness of direct advertising strategies.

• The use of costumes in advertising.

• The subtlety of modern advertising disguises.

• The importance of eating good-for-you food.

According to the article, how do advertisers try to sell products?

• By offering discounts on their products.

• By making it obvious that they are advertising.

• By disguising their sales pitches in various forms.

• By only advertising in newspapers and on TV.

What strategy is compared to slipping spinach in between the layers of lasagna?

• Cooking healthy food for children.

• Disguising advertising as something else.

• The process of making a movie.

• Writing a nonfiction article.

What do advertisers dress up their sales pitches as, according to the article?

• Costumes for a party.

• Programs or news stories.

• Restaurant menus.

• Direct sales presentations.

What is "guerrilla marketing" often associated with?

• Traditional advertising methods

• Sneaky and unconventional marketing approaches

• Online digital campaigns

• Television commercials

What did Sony Ericsson Mobile Communications do as part of their guerrilla marketing campaign?

• They paid actors to perform in a play about their new camera cellphones.

• They hired actors to pretend to be tourists and show off their new camera cellphones.

• They organized a public event to officially launch their new camera cellphones.

• They created a television ad featuring actors at popular tourist attractions.

Where were the actors hired by Sony Ericsson Mobile Communications supposed to hang out?

• In their retail stores

• At popular tourist attractions like the Empire State Building and Seattle's Space Needle

• On public transportation

• In corporate offices

What was the job of the actors hired to act as fake tourists?

• To sell the new camera cellphones directly to passersby

• To take pictures of tourists with the new camera cellphones

• To engage strangers in conversation and subtly show off the new camera cellphones

• To perform street magic using the new camera cellphones

What was the reaction of some consumer activists to Sony Ericsson's guerrilla marketing campaign?

• They were indifferent and had no opinion on the matter.

• They thought it was a clever and effective marketing strategy.

• They believed it was dishonest and should not be allowed.

• They were excited and fully supported the campaign.

What is the "cool hunt" in marketing?

• A) A strategy where companies advertise using celebrities

• B) A technique where advertisers seek out teenage fashion leaders to find what's considered cool

• C) A method of researching market trends through online surveys

• D) A campaign where companies offer discounts to attract younger customers