How can SSJS be referenced for content personalization?

<ctrl:eval name=variableName />

<ctrl:eval>variableName</ctrl:eval>

<ctrl:field name=variableName />

What is the difference between a Web App and a Public App?

Only Web Apps are issued a client Secret

Only Web Apps make API requests in context of a Marketing Cloud User

Only Public Apps make API requests in context of a Marketing Cloud user

Only Public Apps are issued a client secret

In which three ways should a developer optimize a query activity if it is currently timing out? Choose 3.

Use intermediate tables to stage data

Only update records that have changed since last execution

Use primary key(s) on fields used in joins

Use SELECT * to include all fields

Use intrinsic function in the WHERE clause

A developer created a landing page in CloudPages which returns unique content when subscriber data is located on a related DE. The developer does not know if all subscribers have rows, and wants default content if no subscriber data is found. How should the developer control the content?

Use the RowCount function and an IF statement

Use the Lookup, Row and Field functions

Use the Data ExtensionRowCount function

Use the LookupOrderedRows and Row functions

I have previously requested the deletion of a list of 100,000 contacts from Marketing Cloud, which is set at the default suppression period. A month later, the contacts have complained that they are still receiving emails. Which one of these could not be a valid reason?

The deletion process is still in the suppression period

The contacts are using another primary identifier

The contacts have not been properly deleted

The contacts have been added again to Marketing Cloud

When do synchronous REST API calls to Marketing Cloud time out? Choose 2.

300 seconds for tracking and data retrieve operations

120 seconds for non-tracking operations

240 seconds for tracking and data retrieve operations

240 seconds for non-tracking operations

Northern Trail Outfitters wants to exclude sending an email at send time to those with a record in the 'Exclude' data extension. The primary key on this DE is SubscriberKey. How would a developer write the Exclusion Script?

RowCount(LookupRow('Exclude','SubscriberKey',_SubscriberKey)) > 0

Lookup('Exclude','SubscriberKey','EmailAddress',emmailaddr_)

Rowcount(LookupRow('Exclude','SubscriberKey',_subscriberKey)) > 1

Lookup('Exclude','EmailAddress','SubscriberKey',_SubscriberKey)

What is true regarding OAuth token for legacy packages? Choose 2.

Can be requested from Post/v1/requestToken

Can be requested with username and password

A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month. What would produce the desired result?

Find the first day of the next month and subtract one day

Add one month using DateAdd to now

Add 30 days using DateAdd to now

Use the date format string for last day of month within FormatDate

Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud. Which three factors should be taken into consideration when preparing data to be used in Contact Builder?

Verifying data addresses marketing needs

Normalizing data to reduce redundancy

Assigning data relationships and primary keys across all channels

Verifying all data extensions have a sendable value

Verifying each data extension has the required Email Address field populated

What does a HTTP 401 response from the REST API mean?

Access token invalid or expired

A developer receives a 401 Unauthorized HTTP status message from a REST API request. What would be the reason for this error?

The access token was not found in the request, or it is invalid or expired.

The account lacks the privileges necessary to perform the request.

OAuth is not supported for the request resource.

API requests are temporarily locked due to too many concurrent requests.

NTO puts the word TEST at the beginning of the name for each test email. Which query would return the subscribers who were sent those emails?

SELECT * FROM _Job J INNER JOIN _Sent S ON J.JobID = S.JobID WHERE J.EmailName LIKE 'TEST%'

SELECT * FROM _Job J INNER JOIN _Sent S on J.EmailName LIKE 'TEST%'

SELECT * FROM _Job INNER JOIN _Sent on JobID = JobID WHERE EmailName LIKE 'TEST%'

SELECT * FROM _Job J INNER JOIN _Sent S on J.JobID = S.JobID WHERE J.EmailName = 'TEST%'

ABC Corp uses an Enterprise 2.0 account and wants to delete two million Contact records. How can this be achieved? Choose 2.

Create two deletion requests with one million Contacts each

Initiate the Contact deletion on the top-level account

Initiate the Contact deletion on core account

Create one deletion request with two million Contacts

A developer wants to add an image to Content Builder via the API and retrieve the image's published URL. Which method should the developer use?

POST to the REST API/asset/v1/content/assets and pars the FileProperties parameter

GET using the REST API/asset/v1/content/assets and parse the FileProperties parameter

POST to the REST AP/asset/v1/content/categories and parse the Description parameter

Use the SOAP API to create a Porfoglio opject and identify the Source property

A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subscriber submits the form?

requestToken and messgeContact REST API objects

Outbound SMS template and Automation Send Method

CreateSMSConservation AMPscript function

InsertData AMPscript function to add the subscriber to a MobileConnect list

A developer wants to use the RaiseError AMPscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2.

The email is not sent to a particular subscriber

An error message is sent to the From Address used in the email

A developer wants to email a subscriber who is currently being processed for a Contact Deletion request. When could the Contact be reintroduced after a Contact Delete operation has started?

After deletion is fully complete

14 days after deletion process is complete

A developer identified that a triggered send of an email is needed. The developer set up authentication with a Client ID and client Secret and has used them in several REST calls. When the REST call is made, a "410 Unauthorized" error is returned. What should be checked first?

The send permissions have been granted for the client ID and client Secret within Installed Packages.

The email interaction has been published.

The email interaction has been started.

NTO uses an external CRM which only exports encrypted files. NTO wants to use some of the subscriber data fround in the CRM for future marketing sends. Which actions should be included in an automation given these requirements? Choose 3.

Import definition to the necessary data extension

File drop to the SFTP Import directory

File transfer activity to the Safehouse for decryption

File drop to the SFTP Root directory

File transfer activity to the Import directory for decryption

A new record is appended to the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?

SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*) > 1

SELECT TOP 1 SubscriberKey FROM orders

SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey

SELECT DISTINCT SubscriberKey FROM Orders

A developer wants to implement a newsletter registration from on NTO's website. Prior to form submission, an email address provided by the visitor should be validated. Which option could be used to support this scenario?

REST API, /address/v1/validateEmail route

SOAP API, Describe method with EmailAddress object

SOAP API, Perform method with ValidationAction object

REST API, /messaging/v1/domainverification route

A developer wants to populate a data extension with the date of the most recent click for each subscriber. Which query would accomplish this?

SELECT c.SubscriberKey, MAX(c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey

SELECT c.SubscriberKey, c.eventDate FROM _Click c WHERE c.IsUnique = 1

SELECT c.SubscriberKey, MIN(c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey

SELECT TOP 1 c.SubscriberKey, c.eventDate FROM _Click c ORDER BY c.eventDate DESC

What is true regarding an OAuth 2.0 access token for the Marketing Cloud APIs? Choose 2.

Can be requested with Client ID and client Secret

Can be requested from POST/v2/requestToken

NTO wants to trigger a receipt email via the SOAP API when a customer makes a purchase. The call was written using TriggerSendDefinition object and Create method and is not working. Which object and method should be used?

TriggerSend object and Create method

TriggerSendDefinition object and Update method

TriggerSend object and Update method

TriggerSendDefinition object and Execute method

A developer is making an API REST call to trigger an email send. An access token is used to authenticate the call. How long are Marketing Cloud v2 access tokens valid?

Access tokens expire after 20 minutes

Access tokens expire after 24 hours

REST calls do not require an access token

Each API call requires a new access token

What is the difference between Server-to-Server, Web App, and Public App integrations? Choose 2.

Only Server-to-Server integrations use grant type Client Credentials

Only Server-to-Server make API requests in context of an integration user

Only Server-to-Server integrations are issued a client Secret

Server-to-Server and Public App integrations make API requests in context of an integration user

A developer is troubleshooting why an API client ID and client Secret are authenticating yet failing to access data from a child BU. What should be checked to validate the installed package can access the child BU data?

The installed package has access to the selected child BU

The Component's Scope has read and write permissions for Callbacks

The Installed Package has access to all available child business units

The account ID and parent MID are included in the authorization call

Developer Cert practice exam #2

Authored by Jeni Hamilton

Computers

Professional Development

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50 questions

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MULTIPLE SELECT QUESTION

2 mins • 1 pt

Which Key Management types are available to manage encryption and decryption options in Marketing Cloud? Choose 3.

SFTP

Salt

HEM

Symmetric

Asymmetric

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A developer wants to create an HTML table where rows will alternate background colors between white and red. What is the recommended AMPscript logic to determine the background color of each table row within the loop?

%%[IF SUBSTRING(@numerator,2),1)=1 THEN SET @color ='RED' ELSE SET @color='White' ENDIF]%%

%%[IF MOD(@numerator,2)=1 THEN SET @color='Red' ELSE SET @color='White' ENDIF]%%

%%[IF @numerator/2=1 THEN SET @color='Red' ELSE SET @color='White' ENDIF]%%

%%[IF DIVIDE(@numerator,2)=1 THEN SET @color='Red' ELSE SET @color='White' ENDIF]%%

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Northern Trail Outfitters has set up their North America business unit to unsubscribe at the business unit level. Which dataview would they query to identify all subscribers who are unsubscribed?

_ListSubscribers

_BusinessUnitUnsubscribes

_Subscribers

_ENT_Subscribers

MULTIPLE SELECT QUESTION

2 mins • 1 pt

A customer wants to export send data to their SFTP. Which two automations would accomplish this? Select 2.

Tracking Extract

Query (Data Views) > Data Extension Extract > File Transfer

Query (Data Views) > File Transfer

Tracking Extract > File Transfer

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A developer is building an integration with the Marketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?

Select all available options to enable package reuse for the future integrations

Select the minimum required scope for the integration

Select the 'Admin-approved users are pre-authorized' option under Permitted Users

Select the 'Require Secret for Web Flor' option

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

How many months of data can a developer query from the tracking data views (_Sent, _Open, _Click)?

12 months

1 month

6 months

There is no limit

MULTIPLE SELECT QUESTION

2 mins • 1 pt

What is true regarding OAuth authentication using Server-to-Server integrations? Choose 2.

Uses authorization code

Uses user name and password

Uses client ID and client secret

Uses Access Token

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Developer Cert practice exam #2

Which Key Management types are available to manage encryption and decryption options in Marketing Cloud? Choose 3.

A developer wants to create an HTML table where rows will alternate background colors between white and red. What is the recommended AMPscript logic to determine the background color of each table row within the loop?

Northern Trail Outfitters has set up their North America business unit to unsubscribe at the business unit level. Which dataview would they query to identify all subscribers who are unsubscribed?

A customer wants to export send data to their SFTP. Which two automations would accomplish this? Select 2.

A developer is building an integration with the Marketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?

How many months of data can a developer query from the tracking data views (_Sent, _Open, _Click)?

What is true regarding OAuth authentication using Server-to-Server integrations? Choose 2.

Certification Aid wants to trigger an email send in Marketing Cloud when a purchase is made on their website. Which API should be used for this? Choose 2.

How can SSJS be referenced for content personalization?

A developer has a text field in a data extenison they want to format using the FormatCurrency AMPscript function. Which two vallues would return $6.96?

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