What city is described as a city of signs?

• Los Angeles

• Chicago

• New York City

• San Francisco

Who is referred to as the goddess of graphic design?

• Marina Willer

• Ellen Lupton

• Jessica Walsh

• Paula Scher

What is typography compared to in the text?

• Drawing with pencils

• Sculpting with clay

• Building with blocks

• Painting with words

Where does Paula Scher work?

• Apple

• Pentagram

• Google

• Adobe

What does Paula Scher miss from the past?

• Using typewriters

• Painting by hand

• Using fax machines

• Making phone calls

What is the main theme of Paula Scher's paintings?

• Abstract art

• Maps

• Landscapes

• Portraits

What did Paula Scher's father invent?

• A graphic design software

• A new typeface

• A measuring device for maps

• A paintbrush

What was Paula Scher's first project for the Public Theater?

• Painting a mural

• Creating a poster

• Designing a logo

• Creating an identity for the Theater

What did Paula Scher use to design record covers?

• Watercolors

• Illustration and typography

• Photography

• Digital software

What was unique about the Citibank logo Paula Scher designed?

• It was designed in three weeks

• It included a red umbrella

• It was the first digital logo

• It used a new font