Personal Finance Ch. 6 Consumer Awareness

What is a consumer?

• a type of government regulation

• a type of producer in the market

• a person uses economic goods or services.

What is an advertisement?

• A type of weather forecast
• A form of transportation
• A promotion of a product or service

The target of an advertisement is often....

• randomly displayed to everyone
• targeted towards a specific audience
• focused on a broad and diverse group

The most powerful strategy used by companies to advertise is....

• Appeal to Emotions

• Billboard advertising
• Print advertising

An Endorsement is...

• a confidential agreement to not support or approve
• a public declaration of support or approval
• a neutral stance on a particular issue

Fraud is defined as....

• Wrongful or criminal deception intended to result in financial or personal gain
• An unintentional error
• A generous act

If it sounds too good to be true...

• It's always true.
• It's definitely true.
• It probably is.

The FTC's job is...

• to protect consumers and promote competition
• to increase consumer prices
• to regulate the stock market

The age group with the highest rate of fraud complaints is...

• 30-40
• 18-25
• 50-59

The fastest growing type of fraud is...

• Identity theft
• Ponzi schemes
• Credit card fraud