Consumer Behaviour Unit-1 & 2 Quiz

Which of the following is NOT a characteristic of consumer behaviour?

• Weather patterns
• Government regulations
• Social media influence
• Economic trends

Understanding consumer behaviour is crucial for marketing decisions because it helps to:

• Understand consumer behavior is not important for marketing decisions
• Ignore consumer demands and decrease sales
• Tailor products, services, and marketing strategies to better meet consumer demands and increase sales.
• Create products and services without considering consumer preferences

Consumer buying behaviour is different from industrial buying behaviour in terms of:

• Consumer buying behaviour is more expensive than industrial buying behaviour
• Consumer buying behaviour is only influenced by rational decision-making
• Industrial buying behaviour is driven by personal preferences and emotions
• The main difference is that consumer buying behaviour is influenced by personal preferences and emotions, while industrial buying behaviour is driven by rational decision-making and meeting business objectives.

Motivation refers to:

• Process that initiates, guides, and maintains goal-oriented behaviors
• The result of achieving a goal
• The absence of goals
• A temporary feeling of excitement

Which of the following is NOT a dimension of personality that can influence consumer behaviour?

• Social media usage
• Time orientation
• Favorite color
• Political affiliation

Attention is the:

• Inability to focus on anything
• Tendency to multitask
• Ability to concentrate on a specific task or stimulus
• Capacity to daydream

Consumer learning involves:

• Forgetting information about products or services over time
• Ignoring all information about products or services
• Acquiring new information or knowledge about products or services through experiences or interactions.
• Learning from non-experiential sources such as books or articles

Consumer attitudes are:

• the location where consumers purchase a product or service
• the physical characteristics of a product or service
• the amount of money consumers are willing to spend on a product
• the feelings and beliefs that consumers have towards a product or service

Values are:

• Shapes of objects
• Types of animals
• Colors of the rainbow
• Principles or standards of behavior; one's judgment of what is important in life.

Culture influences consumer behaviour by:

• Determining the availability of products in the market
• Shaping individuals' values, beliefs, and norms, which in turn influence their purchasing decisions and consumption patterns.
• Influencing the price of goods and services
• Affecting the quality of customer service