Quiz for topic 5

Levels of Measurement:

• Origin > Order > Distance > Description

• Origin > Description > Order > Distance

• Origin > Distance > Order > Description

• Description > Order > Distance > Origin

Which of the following techniques belongs to comparative scaling?

• Constant sum

• Continuous rating

• Stapel technique

• Itemized rating

Which of the following is an example of a nominal scale?

• Temperature in degrees Celsius

• T-shirt sizes (S, M, L, XL)

• Levels of customer satisfaction (Satisfied, Neutral, Dissatisfied)

• Length of time

A study measures the weight of participants in kilograms. What type of scale is used?

• Ratio

• Nominal

• Interval

• Ordinal

Which non-comparative scale is analyzed using profile analysis?

• Stapel scale

• Likert scale

• Semantic differential scale

• All of the above

__________ implies order, but the reverse is not true

• Description

• Origin

• Distance

• None of them are correct

______ implies that if brand A is preferred to B, and brand B is preferred to C, then brand A is preferred to C

• Transforming

• Transform technique

• Transit

• Transitivity

A scale that consistently produces the same results, even if those results are wrong, is considered both reliable and valid.

• True

• False

• I don't know