How commercials get us

What is the goal of advertising?

• To make you say yes

• To make you say maybe

• To make you say later

• To make you say no

How many advertisements do we see a day?

• 2000

• 1000

• 3500

• 5000

What is the main message of the 'Real Beauty Sketches' advertisement?

• Women should buy more makeup

• Women should change their appearance

• Women are not beautiful

• Women are more beautiful than they think

What does the advertisement for Coke tell people?

• Drinking Coke is unhealthy

• Drinking Coke is hard

• Drinking Coke is expensive

• Drinking Coke is easy

What do advertisements tell people about the product and its users?

• The users are not cool

• The product is not good

• The product does amazing things

• The users are likeable and cool

What is the main emotion that advertisers try to evoke in people?

• Happiness

• Confusion

• Fear

• Anger

What is the main tactic used by advertisers to create a gap and make people feel inadequate?

What is the comparison made between advertisers and friends?

• Advertisers make people feel good about themselves

• Advertisers are like family

• Advertisers make people feel needy and uncool

• Advertisers are always honest