EVALUATION

Describe marketing mix

• refers to a set of tactical tools and strategies that a company uses to promote its products or services in the market. Also known as the "4Ps," the marketing mix consists of four key elements

• refers to the actual goods or services that a company offers to its customers

• refers to the amount of money customers are willing to pay for a product or service.

• refers to the amount of money customers are willing to pay for a product or service.

What is a product?

• Companies must strike a balance between profitability and customer value perception.

• It involves decisions regarding distribution channels, logistics, inventory management, warehousing, and retail or online presence.

• It includes the design, features, quality, branding, packaging, and any additional benefits associated with the product.

• his includes advertising, sales promotions, public relations, direct marketing, personal selling, and digital marketing strategies.

Which of the following describe price?

• t includes the design, features, quality, branding, packaging, and any additional benefits associated with the product.

• It involves decisions regarding distribution channels, logistics, inventory management, warehousing, and retail or online presence.

• includes the design, features, quality, branding, packaging, and any additional benefits associated with the product.

• refers to the amount of money customers are willing to pay for a product or service.

Promotion refers to _________

• the actual goods or services that a company offers to its customers.

• he amount of money customers are willing to pay for a product or service.

• nsure that products are easily accessible to target customers at the right time and place.

• ncompasses the various activities and communication methods used to inform, persuade, and influence potential customers to purchase a product or service.

In marketing mix, place describe as __________

• create awareness, generate interest, stimulate demand, and ultimately drive sales.

• distribution, concerns the channels and locations through which products or services are made available to customers.

• amount of money customers are willing to pay for a product or service.

• the design, features, quality, branding, packaging, and any additional benefits associated with the product.