Difference between Qualitative and Quantitative Research

The nature of this research is confirmatory.

• Qualitative Research

• Quantitative Research

This research focuses on measurement and testing using numerical data.

• Qualitative Research

• Quantitative Research

This research relies on textual data.

• Qualitative Research

• Quantitative Research

The nature of this research is exploratory, which means that its primary goal is to provide in-depth knowledge.

• Qualitative Research

• Quantitative Research

This research aims to understand concepts, thoughts and experiences.

• Qualitative Research

• Quantitative Research

This research is used to establish generalizable facts.

• Qualitative Research

• Quantitative Research

This research uses data taken from a large sample of the population that are usually randomly selected.

• Qualitative Research

• Quantitative Research

This research uses data taken from a small sample of the population that are purposively selected.

• Qualitative Research

• Quantitative Research

Experiments, observations, and surveys are common data collection methods of this research.

• Qualitative Research

• Quantitative Research

Focus group discussions, literature reviews, interviews are common data collection methods of this research.

• Qualitative Research

• Quantitative Research