SMG 350 Exam #1 Prep

What are we subscribed to in class?

• Huddle Up

• Front Office Sports

• USA Today

• Teamwork Online

The class this course substitutes for was previously offered as:

• SMG 350

• SMG 206

• BUS 350

• None of These

The products and services in sport are NOT mostly associated with:

• tangibility

• experiences

• intangibility

• needs

The market of sport is traditionally:

• demand-based

• need-based

• both of these

• neither of these

What is a sport product?

• equipment

• merchandise

• memorabilia

• all of these

Marketing in sport is unique because the product can never change.

• True

• False

What is NOT one of the 5 Cs of sport marketing analysis

• Collaboration

• Company

• Climate

• Creativity

The concept of dividing a large, diverse group with multiple attributes into smaller groups with distinctive characteristics. 

• Sequencing

• Segmentation

• Positioning

• Collaboration

An EXTENDED P of sport marketing is:

• product

• price

• publicity

• place

Delivery is the completion of the implementation phase, and the start of the management aspect.

• True

• False