SEM 2.01

Which of the following are characteristics of a sporting EVENT:

• Intangible and perishable

• Inexpensive and regional

• Unlimited and costly

• Unchanging and scarce

Who must be present for a sporting event to take place?

• Athletes

• Amateurs

• Professionals

• Spectators

What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Heat?

• Licensed merchandise

• Team uniforms

• Novelty items

• Athletic equipment

Participating in an exercise class at the local health club is an example of

• personal training.

• taking lessons.

• improving skills.

• weight lifting.

When you read a magazine article about a star athlete, you are using the product of

• sports information.

• advertising media.

• promotional records.

• marketing data.

The National Collegiate Athletic Association (NCAA) and the Professional Golfers’ Association (PGA) are examples of

• sanctioning bodies.

• sports teams

• labor unions.

• minor leagues

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

• their occupation.

• played for enjoyment.

• closed to the public.

• free of charge.

Which of the following help create the excitement and enthusiasm that make the games what they are:

• Spectators

• Trainers

• Coaches

• Team owners

The businesses that make the sporting events available to those who cannot attend in person are

• corporate consumers.

• radio announcers.

• team owners.

• stadium managers.

The marketing of sporting goods and services involves a __________ focus.

• retail (selling to consumers)

• wholesale (selling to businesses)

• local

• personal