Utility in Marketing

What does Form Utility refer to in marketing terms?

• The value given to a product by providing useful information

• A process that increases the value of a product by changing its physical appearance

• Making goods or services available in convenient locations

• Providing customers with goods at the time they need them

What is Time Utility?

• The ability to purchase or obtain a good or service as soon as needed

• The value given to a product by providing useful information

• Providing customers with their desired goods when they require them

• A process that increases the value of a product by changing its physical appearance

What does Place Utility involve?

• The ability to purchase or obtain a good or service as soon as needed

• Making goods or services available in locations that allow easy access

• Providing customers with their desired goods when they require them

• The value given to a product by providing useful information

What is Information Utility?

• The ability to purchase or obtain a good or service as soon as needed

• Making goods or services available in locations that allow easy access

• Providing customers with their desired goods when they require them

• The value given to a product by providing the user with information that is useful

What is Possession Utility?

• The ability for consumers to use a specific good or service as soon as they're able to purchase or obtain it

• Making goods or services available in locations that allow easy access

• Providing customers with their desired goods when they require them

• The value given to a product by providing the user with information that is useful

What are the 4 P's of marketing?

• Product, Price, Place, Promotion

• Product, Planning, Place, Promotion

• Product, Price, People, Promotion

• Product, Price, Place, Performance

When is Black Friday?

• The day after Halloween

• The day after Christmas

• The day after Thanksgiving

• The day after the 4th of July

Why do people shop on Black Friday?

• To see their friends

• To get good deals

• To pay more money

• Because they can't sleep