
Utility in Marketing
Authored by Jolyn Murrin
Financial Education
7th Grade
Used 1+ times

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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does Form Utility refer to in marketing terms?
The value given to a product by providing useful information
A process that increases the value of a product by changing its physical appearance
Making goods or services available in convenient locations
Providing customers with goods at the time they need them
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Time Utility?
The ability to purchase or obtain a good or service as soon as needed
The value given to a product by providing useful information
Providing customers with their desired goods when they require them
A process that increases the value of a product by changing its physical appearance
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does Place Utility involve?
The ability to purchase or obtain a good or service as soon as needed
Making goods or services available in locations that allow easy access
Providing customers with their desired goods when they require them
The value given to a product by providing useful information
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Information Utility?
The ability to purchase or obtain a good or service as soon as needed
Making goods or services available in locations that allow easy access
Providing customers with their desired goods when they require them
The value given to a product by providing the user with information that is useful
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Possession Utility?
The ability for consumers to use a specific good or service as soon as they're able to purchase or obtain it
Making goods or services available in locations that allow easy access
Providing customers with their desired goods when they require them
The value given to a product by providing the user with information that is useful
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the 4 P's of marketing?
Product, Price, Place, Promotion
Product, Planning, Place, Promotion
Product, Price, People, Promotion
Product, Price, Place, Performance
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When is Black Friday?
The day after Halloween
The day after Christmas
The day after Thanksgiving
The day after the 4th of July
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