mkt present

What is a major source of dissatisfaction for airline passengers?

• Inconsistent baggage fees

•  Rising prices and declining service

• Limited legroom on airplanes

• Long security lines at airports

According to the passage, what do airlines prioritize over passenger satisfaction during economic downturns?

•  Safety regulations

• Maintaining a modern fleet

• Keeping operational costs low

• Investing in new technology

What is the implied benefit Southwest Airlines offers to attract passengers, according to the passage?

• Faster check-in and boarding processes

• More in-flight entertainment options

• Value for the price paid

• Frequent flyer program rewards

Based on the passage, which statement is true about Southwest Airlines in 2009?

• They were the only airline to offer new flight routes.

•  They were the only airline to increase their passenger numbers.

• They were the only airline to decrease their ticket prices.

• They were the only airline to invest in new technology.

What are the differences in Southwest's service from other carriers ?

• A. Expensive price

• B. No business class

• C. Who comes first served first

•  D. B and C

The attraction of Southwest is its low price ?

• A. Yes

• B. No

What fees do airlines collect in addition to ticket prices to increase profits?

• A. Reservation fee

• B. Fee for seats near windows and aisles

• C. fee to use the onboard lavatory

• D. All of the above options

What marketing recommendations did I give Southwest?

• A. create incentive programs

• B. promote customer experience

• C. both A and B

• D. increase ticket prices

Which of the following is a potential benefit of cutting costs for airlines?

• A. Decreased revenue

• B. Increased customer trust

• C. Saving money

• D. Reduced competition

What risk might airlines face if they implement cost-cutting measures?

• A. Increased customer loyalty

  
  

• B. Enhanced brand image

• C. Customer distrust

• D. Higher market demand