Retail Exam Review

Customers of a popular store chain can purchase items in-store, online or via their mobile app. The customer also receives texts and emails about current promotions and sales. This is an example of:

• Omnichannel retailing

• Multi-channel retailing

• Plexi-channel retailing

• Alternate channel retailing

The customer's current television breaks the week before the Super Bowl. The customer is supposed to have a Super Bowl party and needs a new TV so guests can watch the big game. Which phrase of the customer life cycle does this example best represent?

• Phase 1 - Customer has a want/need

• Phase 2 - Customer loyalty life cycle

• Phase 3 - Customer goes to the store to buy the item

• Phase 4 - The customer likes or doesn't like their customer experience

Which functional area in a retail store usually ensures compliance with labor laws, recruits and trains new employees, keeps records, processes payroll and manages benefits and employee relations?

• Finance

• Human Resources

• Information Technology

• Visual Merchandising

What is a retail product?

• Car Tire Warranty

• Car Tire Repair

• Car Tire

• Car Tire Installation

Buys large quantities of product from manufacturers and sells them to retailers:

• Wholesaler

• Service Seller

• Franchiser

• Warehouse

A large facility that manufacturers send large quantities of products to then,

be distributed to stores is called?

• Store

• Garage

• Distribution Center

• Carton

After purchasing a new car, a customer is satisfied with the service received from the salesperson. Which phase of the customer life cycle does this example best represent?

• Phase 4 - The customer likes or doesn't like their customer experience

• Phase 3 - Customer goes to the store to buy the item

• Phase 2 - Customer loyalty life cycle

• Phase 1 - Customer has a want/need

Who is responsible for making sure exists aren't blocked and are free to be used in an emergency?

• Police Office

• OSHA Office

• Retail Employee

• Customer

When you have key information about a company's products and services and use it to help customers understand how these products and services will meet their needs, you have:

• Limited Information

• Intelligence

• Product Knowledge

• Options

Which of the following is a good tip for connecting with customers in a retail store?

• Leave them to shop on their own

• Answer the phone and tell them you will be right with them

• Greet them within 30 seconds of their arrival

• Encourage the customer to shop more quickly