Practice 08

A(n) ______________ is the part of the business plan explains the logistics of the business.

• Executive Summary
• Executive Plan
• Operating Plan
• Marketing Plan

Which two sales metrics reports can you use to analyze performance?

• Net Profit Margin
• Cost of Goods
• Lead Conversion Rate
• SWOT

This metric shows the percentage increase or decrease in a company's revenue or other key performance indicators over a specific period, typically comparing the current year's performance to the previous year's.

• Year-over-year growth
• Cost of Goods
• Lead Conversion Rate
• SWOT

This metric measures the percentage of leads that are converted into paying customers, indicating the effectiveness of a company's sales and marketing efforts.

• Year-over-year growth
• Cost of Goods
• Lead Conversion Rate
• SWOT

This metric measures the profitability of a company by calculating the percentage of net profit generated from its total revenue.

• Year-over-year growth
• Cost of Goods
• Lead Conversion Rate
• Net Profit Margin

An incubator can provide a start-up business with which of the following:

• Proper workspace
• Training
• Funding
• Manufacturer

Secondary market research is when a company uses existing information from other sources, like reports, articles, or surveys, to learn about its market and customers.

• True
• False

Primary market research involves gathering first-hand data from potential customers, clients, and stakeholders to better understand their needs, preferences, and behaviors.

• True
• False

Which of the following is not an example of secondary research?

• Academic Journals
• US Census
• Encyclopedias
• Observations

Which of the following is not an example of primary research?

• Academic Journals
• Interviews
• Observations
• Online surveys