Chapter 10: Social Media Reports & Optimization

Three campaigns that ran at the same time just wrapped up. Content developers want to know how the content performed in the second campaign. The results may alter the TEAM's goals for future campaigns. What type of report will be written?

• Summary

• Team

• Platform

• Community

Sam received an urgent text from the president of the company. There are a lot of questions from leadership on how negative comments on two separate posts went viral last week. They want Sam to submit a 2-page REPORT on the issue by Friday and then meet with the leadership team to discuss the report next week. What will Sam do FIRST to complete this task?

• Turn off comments on all platforms

• Perform interviews with each member of the team

• Mine social media data from the week in question

• Choose to write a summary REPORT

Carol was asked to come up with ideas on how to improve search engine results for the company and optimize social media at the same time. Which of the following would Carol recommend?

• Discourage the use of inbound links to the company website from social media

• Review all social media profiles and complete those that are partially filled out

• Use the same image format on all social media posts

• Eliminate the use of keywords and hashtags on campaign posts

The social media team wants to extend their reach on social media. A big sporting event will be televised in nine months, and leadership wants a commercial played during the event. How can the team use this commercial to help meet their social media goal?

• Use a catchy phrase that is followed up with the company's website

• Use a social issue as the commercial topic and prompt viewers to text a number if they agree

• At the beginning and end of the commercial, show two of the company's social media platforms

• Use a video along with a #HASHTAG to find the video on the company's platform

The social media team is attending a webinar on how to improve social media campaigns. The speaker is talking about writing good headlines. Why is this important?

• Headlines may be the ONLY interaction with your audience, so it must be catchy and memorable

• Optimizing your headline will make it display as a more detailed image on social media platforms

• A post is place on a social media platform alphabetically by headline so the first word is important

• The headline is what social media platform bots scan and report back on when a keyword is searched

Sylvia submits a report to her manager each month that shows the various metric results for CAMPAIGNS that are active. She also lists steps that have been taken to optimize strategies. What type of report is she creating?

• Platform Report

• Campaign Report

• Executive Report

• Community Report

Wendy provides a summary report to executives every three months on the social media results. She uses graphs to summarize the metrics and provides a paragraph reviewing the risks. Why is this an effective approach?

• Executives usually do not have the training to understand the data mining strategies

• By providing summary information it is easier to hide mistakes that the team made

• Executives often want to micromanage when public opinion is involved

• Executives want a report that answers key questions and is quick to review

Julian spends most of her day monitoring the company's social media platforms. She provides data that helps the team adjust their strategies so they are more effective. What is this practice called?

• Search Engine Optimization

• Social Metadata Optimization

• Social Media Return on Investment

• Social Media Optimization

Sheila wants an update on how campaign tactics are working on LinkedIn and Twitter. She asked the moderators to write a report and include recommendations for improvement. What type of report will be created?

• Platform Report

• Campaign Report

• Team Report

• Summary Report

Bill is looking at specific followers on social media. They want to know what effect they had on other audience members. What optimization strategy are they reviewing?

• Influencers

• Communication

• Timing

• Keywords