“Secret sauce” of an organization.

• Outbound Analysis

• External Analysis  

• Internal Analysis

How a company positions itself in the market with respect to its rivals in its particular space is of primary concern.

• External Analysis

•  Outbound Analysis

• Internal Analysis

Company can’t continue its operation without raw materials, equipment & other supplies.

• Capital supplier

• Resource suppliers

• Labor supply

Pool of skilled employees is also of utmost importance.

• Resource suppliers

• Labor supply

• Capital suppliers

Focuses on making a company’s service being attractive and unique in comparison to those of its components.

• Cost Leadership strategy

• Focus strategy

•  Differentiation strategy

Concentrates on developing services for niche market. This strategy requires a deep understanding of the customer’s needs of a company.

• Focus strategy

• Differentiation strategy

•  Cost Leadership strategy

Focuses on increasing profits by reducing operational costs and charging lower prices.

• Focus strategy

• Differentiation strategy

• Cost Leadership strategy

Shops instinctively, no shopping list.

• Need-based customers

•  Impulse customers

• Loyal customers

Drives majority of the sales revenues.

• Wandering customers

• Discount customers

• Loyal customers

They buy for a specific reason and occasion.

• Need-based customers

•  Discount customers

• Loyal customers