
Topic 5
Authored by Charl Grabe
Other
KG - Professional Development

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the categories of consumers, the individuals who are willing to take risk and be the first to adopt an innovation are known as…
A. laggards.
B. early majority.
C. innovators.
D. late majority.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Planned obsolescence is used to…
A. prevent radical changes in new products.
B. reduce the consumption of resources.
C. ensure new models of the product are sold.
D. prevent products from becoming iconic.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Apple has created multiple generations of their iPod®, iPhone® and iPad® products.
What is this strategy known as?
A. Adaptation
B. Product championing
C. Chance
D. Product versioning
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following describes the maturity phase in the product cycle?
I. Sales start to reduce
II. Sales peak but remain steady
III. Maximum profit is achieved
D. I, II and III
A. I and II only
B. I and III only
C. II and III only
D. I, II and III
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following are Rogers’ five characteristics of innovation?
A. Compatibility, complexity, observability, relative advantage, trialability
B. Compatibility, complexity, ideation, observability, relative advantage
C. Compatibility, complexity, ideation, observability, trialability
D. Compatibility, ideation, observability, relative advantage, trialability
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Nike is a global running shoe brand well recognized by the Nike Swoosh (tick) design.
Which of the following intellectual property (IP) strategies would be used to prevent any other company from copying the Nike Swoosh design?
A. Copyright ©
B. Patent
C. Trademark ®
D. Service mark (SM)
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
At which stage of the product life cycle might a company consider releasing a new generation of the product?
A. Launch
B. Growth
C. Maturity
D. Withdrawal
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