MGT470-SP24-Future of Marketing and Social Media

What is a strength of social media platforms according to the presentation?

• Content overload

• Misinformation spread

• Constant algorithm updates

• Unparalleled reach

Which of the following is NOT a weakness of social media marketing?

• Platform dependence

• Engagement opportunities

• Privacy concerns

• Algorithm changes

What trend is challenging traditional social media platforms?

• Text-based content

• Short-form video content

• Long-form video content

• Image-based content

Which platform's feature enables seamless shopping experiences?

• Instagram's Shopping feature

• Twitter's Marketplace

• Snapchat's Shopping

• LinkedIn's Shopping

What is a critical strategic issue mentioned regarding social media?

• Not enough data analytics tools

• Too many ads on social media

• Too many influencers

• Lack of visual content

Which technology is NOT generally used in digital marketing?

• Blockchain

• Artificial Intelligence

• Augmented Reality

• Automation tools

What is a major source of revenue for social media platforms?

• Crowdfunding

• Subscription fees

• Advertising revenue

• Merchandising

What percentage of social media users think there are too many ads?

• 44%

• 63%

• 74%

• 85%

Which company is mentioned as having implemented enhanced privacy controls?

• Google

• Facebook

• Apple

• Microsoft

What is an opportunity for social media marketing?

• Ad Fatigue

• Cybersecurity Risks

• Regulatory Changes

• Emerging Platforms