DIFFUSSION OF INNOVATION

What are the characteristics of Innovators?

• Skeptical, resistant to change, late to adopt, traditional

• Open to new ideas, influential, early adopters, visionaries

• Mainstream followers, late to adopt, traditional, risk-averse

• Risk-takers, tech-savvy, early adopters, resistant to change

Which group is known for being open to new ideas, influential, and early adopters?

• Early Majority

• Innovators

• Laggards

• Late Majority

What is the main strategy to overcome the chasm in the Innovation Diffusion Theory?

• Targeting Laggards, focusing on mainstream followers, avoiding early adopters, ignoring Innovators

• Skipping the chasm, targeting only Innovators, avoiding mainstream followers, neglecting Early Majority

• Crossing the chasm by targeting Early Majority, creating a niche market, addressing the needs of mainstream followers, adapting to market demands

• Staying within the chasm, avoiding mainstream followers, focusing on Innovators, ignoring Laggards

Which group is characterized by being skeptical, resistant to change, late to adopt, and traditional?

• Early Majority

• Late Majority

• Innovators

• Laggards

What are the characteristics of Laggards?