Understanding Persuasive Techniques in Media

Which persuasive technique involves using famous people to endorse a product or idea?

• Bandwagon

• Testimonial

• Plain Folks

• Transfer

Tags

7.3.a

During a popular annual sale, a clothing brand advertises that 'everyone is buying our latest collection.' What persuasive technique is being used here?

• Bandwagon

• Snob Appeal

• Emotional Appeal

• Logical Appeal

Tags

7.3.a

Which advertisement technique involves creating a sense of urgency or fear of missing out to encourage immediate action?

• A commercial that emphasizes the limited availability of a product to encourage quick purchases.

• An ad showcasing the benefits of a healthy lifestyle to promote a new fitness app.

• A campaign that uses popular music to attract a younger audience.

• An advertisement that focuses on the aesthetic features of a product to enhance its appeal.

Tags

7.3.a

What does the "Logical Appeal" persuasive technique use to convince the audience?

• Celebrity endorsements

• Emotional stories

• Facts and statistics

• Popular opinions

Tags

7.3.a

When writers use positive, vague words to convince readers of something, such as when a product is labeled "all natural," they are using ___________________  ____________________

• nostalgia
• ethos appeal
• glittering generalities

Tags

7.3.a