Kelly Marketing P Place

This is the Channel that goes from Producer to Consumer

• Direct

• Indirect

• Sales Agent

• None of the above

How would live lobsters from Maine likely be transported to Denver, Colorado?

• Train

• Airplane

• Truck

• Cargo Ship

How would you likely sell a specialty clothing item you make in your home.

• Retailer

• Wholesaler

• Internet

• Mass merchandiser like Wal Mart

Which intermediary in the distribution process receives goods from a wholesaler?

• Consumer

• Sales Representative

• Retailer

• Agent

This type of transportation is cheap and is great for bulky, non-perishable items, however, it is slow.

• Truck

• Rail

• Ship/Water

• Air

This type of transportation is the most expensive to distribute product.

• Truck

• Water

• Air

• Pipe

How/where a product will be distributed

• Price

• Place

• Promotion

• Product

A direct channel of distribution brings the product directly from the producer to the consumer. ex. farmers market.

• True

• False

^{Top-Notch Wheels buys thousands of different brands of mountain bikes from The Great Colorado Mountain Bike Company and sells them to local bike shops. Top-Notch Wheels is an example of a(n)}

• agent

• retailer

• producer

• wholesaler

Another word for distribution is:

• supply chain management

• production

• provision

• None of these