RO93 - Research Data

What is the purpose of audience research for businesses?

• To expand their business overseas

• To increase their stock value

• To understand their audience's needs and preferences

• To reduce the number of employees

What are the two main types of research mentioned?

• Primary and Tertiary

• Secondary and Analytical

• Primary and Secondary

• Quantitative and Qualitative

What type of data can be expressed in numbers?

• Opinionated data

• Quantitative data

• Descriptive data

• Qualitative data

Which method is NOT a way to perform primary research?

• Interviews

• Online surveys

• Reading newspapers

• Focus groups

What is a disadvantage of quantitative data?

• It provides too much depth

• It cannot be converted into graphs

• It does not provide much depth

• It is hard to analyze

What does qualitative data deal with?

• Graphs

• Opinions

• Numbers

• Quantities

Why is secondary research typically quicker and cheaper than primary research?

• Because it uses previously completed research

• Because it is always current

• Because it deals with qualitative data

• Because it only uses online surveys