RO93 - Primary Research Methods

What is the main purpose of focus groups?

• To gather data from as many participants as possible

• To explore opinions, feelings, and attitudes towards a specific topic

• To complete questionnaires anonymously

• To generate automatic results for structured questions

Which method allows respondents to build on each other's answers?

• Online surveys

• Questionnaires

• Focus groups

• Interviews

What is a disadvantage of focus groups?

• They are good for gathering information quickly

• They are cost-effective

• Respondents can influence each other's answers

• They allow for detailed responses

What is an advantage of interviews?

• They are cheap to distribute

• They can be completed anonymously

• They allow for automatic data analysis

• They are good for drawing out detailed responses

Why might questionnaires be considered more reliable?

• Every respondent answers the exact same questions

• They are conducted in person

• They provide more qualitative data

• They involve structured discussions

What is a disadvantage of questionnaires?

• They are expensive to distribute

• They can introduce bias with poorly worded questions

• They require personal contact

• They are time-consuming to complete

Which method is described as being able to gather data from the largest number of participants?

• Online surveys

• Questionnaires

• Focus groups

• Interviews

What is a disadvantage of online surveys?

• They require a moderator

• They are difficult to analyze

• They only reach one kind of participant

• They are not cost-effective

Which method allows for altering questions to fit the ongoing conversation?

• Questionnaires

• Online surveys

• Focus groups

• Interviews

Why might online surveys not reach poorer and elderly groups?

• Because they require detailed responses

• Because they require in-person attendance

• Because they are only shared on social media

• Because they are only accessible to people with a computer and internet