Product Image (Branding)

What is branding?

• Giving a product a distinctive name, term, symbol, or design

• Promoting a product through advertisements

• Reducing the price of a product to attract customers

• Changing the packaging of a product

What is packaging linked with?

• The promotional activities

• The product

• The pricing strategy

• The distribution channels

What does packaging do for a product?

• Decreases the convenience for consumers

• Reduces the shelf life of the product

• Increases the price of the product

• Protects the product

What is brand loyalty?

• Ignoring brands completely

• Switching brands frequently

• Tendency of consumers to continue buying the same brand

• Trying out different brands regularly

Why is brand image important for a business?

• To increase pricing

• To limit consumer choices

• To differentiate from competitors

• To reduce product quality

What influences the perception of quality of products and services?

• Brand image

• Product packaging

• Pricing strategy

• Advertising budget

What are some ways of branding a good or service?

• Market research, competitor analysis, sales forecasting

• Pricing, distribution, promotion

• Visual identity, advertising, product design

• Product features, customer service, packaging

How can a brand be compared to a person?

• Individual personality, values, characteristics

• Physical appearance, age, gender

• Educational background, occupation, income

• Social media presence, popularity, hobbies

What does packaging not do for a product?

• Promote the product

• Increase the price of the product

• Preserve the life of the product

• Enhance the appearance of the product

What is the importance of brand image?

• Lowering product quality

• Differentiating from competitors

• Increasing consumer confusion

• Limiting market reach