
MKTG ch 8 pt1/2
Authored by Kevin Tordella
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
people or organizations with needs or wants and the ability and willingness to buy
market
market segment
market segmentation
segmentation bases (variables)
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs
market
market segment
market segmentation
segmentation bases (variables)
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
geographic segmentation
demographic segmentation
market segmentation
psychographic segmentation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
characteristics of individuals, groups, or organizations
market
market segment
market segmentation
segmentation bases (variables)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
segmenting markets by region of a country or the world, market size, market density, or climate
geographic segmentation
demographic segmentation
psychographic segmentation
geodemographic segmentation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
segmenting markets by age, gender, income, ethnic background, and family life cycle
geographic segmentation
demographic segmentation
psychographic segmentation
geodemographic segmentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a series of stages determined by a combination of age, marital status, and the presence or absence of children
family life cycle (FLC)
80/20 principle
target market
niche
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